Selling by Serving
I’ve read a lot of marketing and sales books. Jay Baer’s “YOUtility” is one of the few that resonates with me. Why? The book is all about selling by serving. We were all put on this earth to serve. “YOUtility” shows how serving leads to relationships and those relationships lead to long-term customers.
The whole principle is about being “useful” to those you want to serve. How can you meet the needs that your ideal customers have for free? Historically, many people have provided this kind of utility by “helping a friend out” with a quick conversation or giving free advice one on one. This works and does build your reputation, but it can take up a lot of your day and doesn’t scale very well.
Scaling is where content creation and the internet come into play. If you could provide the same advice you’d give for free in the personal one-on-one to the world by putting it on the internet, do you think a lot of people might find that useful? Do you think you could help more people that way? You sure could!
Head over to the article link below for a breakdown of Baer’s 6-step process for creating YOUtility.
Be Blessed!?
Curt Fowler
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Learn more by visiting?www.valuesdrivenresults.com?or calling 229-244-1559. Curt Fowler is President of Fowler & Company and Director at Fowler, Holley, Rambo & Stalvey (valdostacpa.com). He is dedicated to helping leaders create and achieve a compelling vision for their organization. He is a syndicated business writer, keynote speaker and has an MBA in Strategy and Entrepreneurship from the Kellogg School. He is also a CPA and a pretty good guy as defined by his wife and four children.