Selling Properties- Guide
Jovin Ravintharan
CEO | Digital Transformation & AI Strategist | Helping Businesses Scale with Automation, Web Development & Tech Solutions for Maximum Growth & Efficiency
Developer Sales by Sales Ninja
Developer, real estate, housing, property – different names, different terms but same meaning: big money! And what better way to speak of big money than the squares and tiles and roofs of a building. Developers (as the world knows them) are often divided into 2 categories that is the normal projects for us lowly civilians and Premium projects for those ungodly VIPs of the higher society.
For such a market, developers can have as low as just a single person to do the sales to as many as a hundred people to sell to everyone, everywhere! But how do they keep up with such a competition? How are the VIPs being hauled in to private and closed off events even on a late notice? And the most important question, how can they sell properties that can potentially cost millions to literally everyone across the board from the lowest denominator of a rent house to the golden towers of Trump? Sales Ninja has the answer!
Before going into the depth of a majesty of an answer, let us be reminded as to HOW developers operate both in and outside their normal world. This falls down to 2 different styles of selling: by agents or by invitation. As mentioned above, a normal project and premium project are what separates a master and a servant. The difference is how deep one’s pockets are to be identified into which project category.
The Civilian
For normal projects (a majority of a developer’s clientele), they would assign leads to their sales executives from their marketing team and this would normally generate bookings that can potentially become $$. However, this is an easier process as such leads are provided compared to Premium projects whereby the steps to obtaining the leads are much more complicated (not really, but people with deep pockets tend to make it complicated).
Another approach would be the public displays in shopping malls and galleries. HOWEVER, this in itself presents a problem due to the mind-set of the sales execs by pre-judging people as they come across. There is a belief that “a good suit reflects the loot”, meaning that people who can afford property of any kind dresses for the occasion. The irony is that that old man wearing trousers, a Hawaiian t-shirt and crocs has more money than his neighbours put together but highly ignored simply because he doesn’t look “rich”.
Sales Ninja’s comprehensive solutions ensures that such a mind-set changes to see ALL people as potential leads and not just the James Bond character. In fact, just recently, one of the well-known developers (that we just trained in January) have closed 10 bookings in a single month compared to the several bookings they closed in the previous 3 months combined! How did they do it? You would have to join to see the light at the end of the tunnel.
The VIP
Aahh, the elite, the rich, the shining golden humans of – VIP in short. Leads here are not generated so lightly but once found, they are all invited into a private event. A dinner or closed off gallery where the sales execs give out not only a full blown presentation but, like MI6, they secretly find out the details of their clients and then start building rapport with them. If it’s one thing that rich people have in common with the common people is that they, too, are human and they, too, have emotions and a working mind.
Hence why the approach towards such individuals matter and differ by a lightyear compared to the average living man. But how does one does it? How do they manage to get those people in and keep their interest up? Again, Sales Ninja has that answer but you must Join. Our. Program. To know more.
Agencies
These are the guys that most people meet with especially if you are looking for a place to rent. 1st time working in the cities, newly wed to look for their 1st home, students looking for a frat house or even AirBnB (a more electronic agent than human); an agent is whom you would meet.
Why agents for a property? Why not the developer themselves? Because them developers are cheap as Scrooge! It all begins with the idea that it’s cheaper to pay an agent without a basic but with a high commission to sell something than paying them monthly but with little return on their investments (ROI).
NOW! The beauty of this idea is that the agents themselves can either enjoy or dread this working lifestyle. Why? Because the agents themselves are split into 2 categories: Sub-sales and Project Sales. More on this in a moment…
Sub Sales is considered the easiest to do because it’s the most common thing to find: used property. Everyone is looking for rent somewhere either in the city, suburbs, rural areas – you name it. As aforementioned, there is no basic in this but since the commission is small and steady, it is basically cruising money for smaller and uprising agents.
Project Sales is the meanest of the siblings because people looking to buy a newly completed house for the sake of investment (and then rent it off to someone else to not lose money) are not as common as people renting it but this here is where the big $$ comes in for agents. Imagine you capable of selling a $1,000,000 property and get 5% out of that sale. That easily means $50,000 in your pay check and that is out of one sale! The price of achieving such a feat is that it will have its (sometimes) political and conflict of interest with the original developers.
Sales Ninja is the answer!
The top fears of all companies and firms everywhere: return of investments. Sales Ninja can and WILL provide such a returning number IF AND ONLY IF the sales force joining our team follows our directions and hardcore methodologies. This is most especially since Sales Ninja trains on the current market situations and year to year challenges that follows.
How to be part of this powerful new world? Contact our Solutions Manager or drop Sales Ninja a message at www.salesninja.asia