Selling a Product that nobody is Looking for - Tips for New Business Startup

When it comes to selling a product that nobody is looking for, it can be challenging to gain traction and generate interest. However, there are some strategies you can use to create a new category of products and generate demand for your offering.

One strategy is to identify an existing need or problem that people may not be aware of, but that your product can solve. For example, if you are selling a new type of food product, you could identify a nutritional deficiency that many people have and promote your product as a solution to this problem.

Another strategy is to focus on the benefits of your product rather than the product itself. For example, if you are selling a new type of technology, you could focus on the benefits of the technology, such as increased productivity or cost savings, rather than the specific features of the product.

However, a category creation shortcut is to use what is known as a "blue ocean strategy." This involves creating a new market space that is not currently being served by existing products or services. By creating a new category, you can differentiate yourself from competitors and generate interest in your offering.

To create a blue ocean strategy, you need to identify an unmet need or underserved market, and then create a unique offering that meets this need. This may involve changing the way people think about a product or service, or creating a new product category altogether.

Once you have created a new category, you will need to invest in marketing and advertising to generate awareness and educate potential customers about your offering. This may involve creating content, leveraging social media, and partnering with influencers to get the word out.

In summary, selling a product that nobody is looking for can be challenging, but by identifying an unmet need or underserved market, focusing on the benefits of your product, and using a blue ocean strategy to create a new product category, you can generate interest and differentiate yourself from competitors.