Selling to poor people is...dumb
Mark Satterfield
Specialists in the art of marketing to the affluent and high-net-worth clients
It’s hard to argue that selling whatever products or services you offer to poor people is pretty dumb. Right, mark?
I mean, they ain’t got no money. ????
But still, lots and lots of people try to sell their shit to these people. I guess the idea is that if they can figure out the magic combination of words to say - the poor people will all of a sudden discover money they didn’t think they had, and send it over to the silver-tongued devil.
And I suppose that happens.
?? But more often, I think people sell to poor people cause they’re easier to get ahold of.
They’ll actually answer their phone. ?? They’ll take some time to talk with you.
And I know why they do. ??
Cause they don’t have a lot else going on in their lives.
Which is why they’re poor. ??
Easy to reach - but really hard to get them to actually buy what you have to offer.
? So quit selling to poor people (intentionally or otherwise).
? Sell to the wealthy (or at least those that can afford you).
So how do you do that? ??
What my clients would tell you is that you need to create a personal business brand that will differentiate you from the competition, and attract precisely the type of client you most want.
That’s the key to getting wealthy clients (as opposed to poor ones). ??
Want to learn how to do that-step by step???
Happy to oblige. ?? GO HERE.
See you on the next page,
Mark