Selling opportunities in one of the most popular European markets!

The 2024 European Football Championships are due to start in June! It will run from the 14th June to 14th July 2024.? It’s set to bring major commercial opportunities to those looking to sell in Europe, especially in the host country Germany.?

Germany is one of Amazon’s most popular EU storefronts and is the starting market for many ecommerce sellers.?

We expect that national themed memorabilia such as flags, hats or caps, themed face paints, badges, pins or even temporary tattoos to represent different countries will once again prove popular with fans everywhere.

So, how should you take advantage of this major selling opportunity? Make sure you’re compliant with selling regulations first! ?

Check your VAT obligations ?

The general rule of thumb is that you’ll need a VAT number if you want to store inventory.? So, if you want to store inventory in Germany, you’ll need to apply for a German VAT number first.?

Did you know that you can also use EU single market rules to your advantage?? Even if your customers are located in a different EU country, they won’t face surprise VAT charges when receiving their items!?

Some advice from our experts at TBA Global -

You should consider where your primary customers are based, as your inventory storage location will impact shipping times.?

Check your EPR obligations

Depending on where your customers are based, you may also need to comply with Extended Producer Responsibility regulations.? Many EPR regulations are already enforced across the EU.??

Germany currently has three different EPR categories available for registration, and you’ll most certainly need to comply with the Packaging requirements.?

This applies to any business that is looking to ship packaged (both product and postal/delivery) goods into Germany.? If you haven’t already, make sure you apply soon!

If you’re looking to sell to other EU markets, there may be other categories – make sure you are fully covered before you start selling.

Time to start selling?

Selling abroad requires businesses to stay on top of compliance regulations.

Not sure where you should apply for VAT, or which EPR categories you need to comply with?? Need to check whether you need to comply with EU product safety regulations?

For more assistance, please get in touch with us at [email protected]. ?