Selling to the Media: Tips for Success

When pitching to the media, it is important to be strategic and aware of the different types of media outlets. Following are some tips for success in media pitching.

1) Research the target media outlet. Is the outlet major or niche? What interests does the outlet cover?

2) Prepare a media pitch that is tailored to the outlet’s interests and target audience.

3) Establish relationships with key journalists. Make yourself available for interviews, attend press conferences, and provide them with exclusive content.

4) Be prepared to offer concessions–financial and in terms of content–if the reporter is interested in covering your story.

5) Use social media platforms to build relationships with journalists and promote your story.

6) Use a media relations agency to help you reach out to journalists.

7) Know when to stop pitching. Once you have been approved for a story, be professional and refrain from entering into too many discussions about the story.

8) Hold yourself and your company to high standards. Always endeavor to provide quality information and avoid making promises you cannot keep.