Selling and the Holiday Season

While we're heading into a busy selling time of year, that is, if you happen to be selling fleece pullovers, game systems, and Legos, but if you're selling in an industry that's not associated with gift-giving, you might want to rethink your sales strategy in the coming weeks. With the year winding down, many customers are preoccupied with their holiday plans. So if you're going to entice them into buying a product or service, you'll have to put an incentive on the table that is worthwhile--and maybe even wrapped up with a bow.

As a woman in sales, you're probably always looking for an edge, a way to increase your lead pool and make more sales. So here are a few tips to try to stay productive and successful over the holiday season:

• Be festive. Take a merrier approach this holiday season. Outfit your social media and email messaging with holiday-themed content.
• Reward your existing customers with attention; be sure to wish them happy holidays and invite them to peruse your end-of-year specials. Keep your messaging simple and direct.
• Send calendar invites to clients; schedule January client meetings and avoid the holidays altogether. The holiday season is a great time to plan for the year ahead.

Chances are--you're busy for the holidays too. So as you consider your holiday selling game plan, try to incorporate these easy tips into your strategy.