The Lazy Man's Way To Sell High Ticket Services Even If You Think You Can't Sell.
We all know how hard it is to make people buy stuff.
But when what you sell is complex and high ticket, it's much harder.??
I'm taking things like:
Teaching Crypto, Stocks, Forex.
And investing in Commodities like Oil, Gold and Silver.??
There's a lot hype on these. Every scammer and his dog wants you to invest in Crypto.
Solution?
I know you're genuine. And your teaching is making a difference in people's lives.
But if you want your prospects to see the real you, you need to.....
Slow down and do things properly.
It's just like proposing. No one accepts a marriage proposal on a first date, right??
Even my 9 year old knows that.
But it baffles me why so many business owners overlook this.
Are they seriously thinking that someone will hope into their sales funnel...
..and within minutes they be booking a call to discuss spending $3k on a programme?
A programme they know very little about with a 90% of failure?
This is NOT how we buy risky and expensive stuff!
So why do they expect their prospects to be any different?
Don’t they know that regardless of what they sell, people need to know them, like them, trust them and….?
Understand what they sell - before they give them money?
It’s how our brains work.
It's how life works.
This process is slow and we must give it time.
And talking about process..
Lucky for you, I jumped into your competitors' sales funnels to see how they are set up.?
The results??
Not good.
Here’s how 8 out of the 10 funnels looked like (this is the BAD):
OR…
On the face of it, those funnels to look okay.? BUT there are problems.
Remember potential customers need to like you, trust you - and understand what you sell before they give you money.?
Right?
Now then…
Is a Facebook Ad enough to do that? I don't think so.
What about the Landing Page??
Will it be persuasive enough to make people want to watch a 90 minute webinar?
And if they attend and watch, will it give them enough info to book a call and buy?
As you can see, those are not easy questions to answer.?
The reality is,?
People rarely do what we want them to do.?
And there are many reasons for this.
“Not convinced. Not for me. I can’t afford it. Or I'm not ready.”
So your job (this is key) is to do everything you can to move them from….
Not convinced to “convinced.”
From not for me to “this is for me.”
From I can’t afford it to “I’ll find the money.”?
From I’m not ready to “I’ll bookmark this and keep reading his emails."
Oops! Did I say EMAIL?
Talking Email…
Did you notice how everyone collected people’s names and emails and did nothing with them?
That’s strange!
Because that the job of email is to build a relationship with prospects and customers.?
You know that. I know that.
With email, you talk to your prospects the way I'm talking to you here. Helping and telling them what they need to hear.
This is what the big boys use to play the long selling game.
It’s why people flock to them and not the other 80%.
You’re lucky that many of your competitors don’t email at all.? And those who do, usually don’t have much to say.
Apart from telling people to click on a link.
Email is supposed to make you money.? Lots of money.
Question is…
Are people not sending emails because they don’t know that they’re supposed to?? Or is it because they don’t know what to say?
I know you’re sending out some. But do you enjoy writing them?
Are you making sales because of the emails you send out??
Are you using them to give your prospects every reason to buy??
Are you happy with your open rates, click through rates and conversion rates on your sales pages and webinars?
If the answer is no, then I want to tell you that writing emails is what I do.??
Day in, day out.? But I don’t write for anybody.
I only write for influencers teaching people the fundamental skill of trading and investing in Forex, Stocks and Crypto.?
Why just trading and investing?
Because….
领英推荐
I understand what you do and I know your prospects.?
From experience, I know that 3 types of prospects enter your funnel.?
…Complete beginners with zero knowledge of trading and investing in the markets.
…People who have tried to learn on the cheap. But are now looking to get serious and
…Those that can trade. But are now looking for someone to make them profitable on a more consistent basis.? These guys know what a funded account is and they want one.
And by the way, that last group is the majority. That's where the money is.
Question is,
Are you talking to these 3 different people with one message?
I hope not.
Because it alienates them and you’ll lose them.
For example, those with some experience will feel cheated if you make them sign up for your one day beginner course.
On the other hand, a newbie will feel overwhelmed if you make them watch your weekly analysis.
Words like: Signals, Market Moves, Price Action, Pips, Stop Losses, Moving Averages, Back Testing and Support Lines…?
..Will make them think trading is very hard.
Moving on...
Come to think of it,
Me And You Have A Few Things In Common.
I’ll go first:
I like to do things properly and I respect the rules of the game.?
Success is not easy.? That’s why I put in the hours and be prepared for the long game.
I’m not creative and I don’t make things up.? I just do what has been proved to work.?
And I'm curious. Always looking for ways to learn and grow.
And for you:
I know you also encourage your students to do things properly. And to play the long game.??
To go for a small win here, a small win there and to keep winning.????
I also know that you religiously tell them to risk manage their trades, to plan them and stick to the plan.???
But annoyingly on sales calls….
Most of your competitors are asking prospects to dream big.? They tell them “you can always hit huge winners and rinse the markets for all their worth”
I hate this false hype.? And it must be annoying for you too.
Because it creates an impression that you’re all there to trick people into buying.?
This is why prospects are moving from Facebook group to Facebook group. It’s why no one wants to book a call.
?And by the way,
Do You Know Your Prospect’s Biggest Pet Hates?
They hate influencers that don’t tell the truth.?
They want to know exactly what’s involved and what it will cost them.? They want nothing but the whole truth from you.
They also want to feel the customer support from you and your team.?
All this building trust and explaining - and showing how you work is done through email.?
It does all the heavy lifting for your guys on the phone.
But Amir, why can't I just use a private Facebook group?
Facebook is good for networking, engagement and teaching.
But if want to know your prospect on a deeper level, nothing beats email.
I wish I had the time to tell you the little I know about email.
And remember, the whole point of every email you put out is to make you money.?
You don’t just settle for open rates and click through rates.?
You want people to sign up and watch your webinar.
You want them to know so much about you, that by the time....
...your sales team gets them on the phone, they will be in a buying state.
If you think I can write them for you, drop me an email to [email protected]
When I get your email, I'll ask you for link to your website and another link to your live Ad.
Any questions DM here on LinkedIn
I’m almost done with this.?
But just before I go, I want you to get your head around this:
If people want what you sell, the only thing standing in the way of them giving you money is FEAR.
Fear of getting scammed.
Fear of getting themselves into something they don’t quite understand.?
Fear of not being smart enough to implement.??
Fear of making a wrong decision.
And the only tool to help them get over this fear is EMAIL.? It’s not ads, not landing pages, not social media posts and NOT webinars.?
It’s Email.??
That’s why all your successful competitors are on it.? You don’t need me to tell you because you already know this.
Last point.
Please don’t book a call until I know that what I offer will work for you.
Because I don’t want to waste your time and I don’t want you to waste mine.? It’s important to know that I can make you money before I get on a call with you.
Is that fair?
I hope so.
?Thanks for reading.
Amir Nviri
PS: You now know that I write emails for people like you.? But have you noticed how long it has taken me to tell you that??
1,817 words.? This is how slow selling looks like.
PPS: If your emails are not making you money send me an email to: [email protected] to see if we can change that.
Any other help? DM here on LinkedIn.