Selling From The Stage Podcast: Empowering Speakers to Monetize, Manifest, and Maximize Opportunities
Chawn Bracey
Speaking Business Boomer! Helping experts with brand building, promotional videos, licensing, and audience engagement.
For speakers and thought leaders, delivering a powerful message is only part of the journey. The real magic happens when you can turn your presence on stage into lasting connections, increased influence, and revenue.
Selling from the stage isn’t about overt sales pitches; it’s about providing value that compels your audience to want more from you. The new Selling from the Stage podcast, designed specifically for speakers, coaches, and entrepreneurs, is here to guide you through the dynamic landscape of earning from your message.
This podcast dives deep into strategies, real-world insights, and proven tactics to turn your voice into a sustainable source of income. With a focus on licensing, coaching, and other monetization avenues, Selling from the Stage equips you to take your speaking career to the next level.
Here’s a look at the first three episodes...
Episode 001: How You Can Go Viral With A Speech And Secure Big Brand Deals: Featuring Motivator Music
In this introductory episode, Selling from the Stage lays the foundation for speakers to understand the diverse avenues available for monetizing their message. From creating online courses to building brand partnerships, this episode is an essential listen for anyone who wants to explore the many ways to make speaking a profitable venture. It’s a crash course in the essentials of speaker business strategies, designed to spark fresh ideas for making money while making an impact.
Consider where your message would be most valuable. For example, a motivational track could appeal to corporate training, educational programs, podcasts, or wellness apps. Licensing for niche markets can also be lucrative if your content fits specific industries or applications. Identifying the right audience helps you position your content as a tailored solution for specific needs.
Tip: Tailor your bundled packages to different market segments. For instance, a corporate package might include follow-up worksheets for employees, while a wellness package could include a motivational video or downloadable PDF.
Episode 1: Unlocking Licensing Opportunities for Your Speeches Featuring Jessica Alvarez
The podcast kicks off with a high-value episode on licensing. In this episode, listeners get a comprehensive guide on how to leverage licensing to extend the reach of their speeches and get paid long after leaving the stage. You’ll learn how to position your message for potential licensing deals, including insights on reaching media outlets, collaborating with content libraries, and finding the right partnerships to broadcast your work to a wider audience. If you’ve ever wondered how to turn your words into a recurring revenue stream, this episode provides an actionable roadmap.
A speech that’s suitable for licensing needs a clear, powerful message that resonates with listeners. Think about what parts of your talk have broad appeal and are actionable or motivational. Aim for a timeless theme that will resonate with a wide audience. Licensing works best when your message has enduring value and can connect with various industries or demographic groups.
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Tip: Look through your existing talks for segments that stand out or have received strong reactions from live audiences, and use those as the foundation for a licensing track.
Episode 2: Manifesting Opportunities with Coaching: Featuring Dr. Shiny Burcu Unsal, ICF MCC, NLPT, PhD
In the second episode, the focus shifts to coaches and aspiring coaches who want to turn their expertise into new opportunities. This episode explores how speakers can take control of their brand’s growth by manifesting coaching opportunities through effective goal-setting, positioning, and personal branding. Listeners will walk away with strategies to attract clients, establish credibility, and position themselves as leaders in their field. Learn from case studies and practical tips on how to connect with your audience and inspire lasting change in others.
Everything starts with a clear vision. Identify what you want to achieve in your coaching practice—whether it’s reaching more clients, collaborating with thought leaders, or creating transformative experiences. Write down your goals in detail and visualize them regularly to stay connected with your purpose.
Tip: Set daily, weekly, and monthly intentions that keep you aligned with your goals. Visualization exercises, such as imagining yourself achieving success, can help you manifest those goals more effectively.
Selling from the stage is an art that combines storytelling, empathy, and strategy. When done right, it creates a win-win scenario: your audience walks away with valuable insights, and you gain clients who are genuinely excited to work with you. As a speaker and thought leader, learning to sell from the stage allows you to extend the impact of your message, driving real change for both your audience and your business.
Whether you’re just starting out or are an experienced speaker, Selling from the Stage is packed with valuable insights that can help you achieve greater success. Be sure to listen to these first three episodes and join a community dedicated to making your message a powerful tool for growth and income.
Subscribe to the podcast on youtube and stay tuned for more!