Selling an Experience vs. Selling a Commodity: The Coaching Business Shift in 2025
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Most online coaches think they’re selling knowledge, strategies, or expertise.
But let’s be real—people don’t pay just for information.
They pay for an experience that gets them results.
If your coaching feels like just another course or PDF, your audience will compare prices, shop around, and choose the cheapest option. And that’s a race to the bottom.
Coaches who scale to six and seven figures?
They don’t sell content. They sell transformation.
The Problem with Selling a Commodity ??
In most people’s eyes:
? A coach with a fancy online course must be making bank.
? A coach running free challenges is surely building an engaged audience.
? A coach creating tons of content must be winning.
But the reality?
? Their audience consumes content but doesn’t take action.
? They keep adding more resources, but engagement keeps dropping.
? Their clients start excited but rarely finish the program.
Why?
Because content isn’t enough.
The Shift to Experience-Based Coaching in 2025 ??
What makes an experience different from a commodity?
Think about coffee:
? A $1.50 gas station coffee = a commodity. Cheap, replaceable, no loyalty.
? A $6 specialty café experience = an experience. Atmosphere, service, loyalty.
Coaching works the same way.
If your offer is just PDFs, Zoom calls, and videos, it’s a commodity. Your clients will price-shop and hesitate to invest.
But when you sell an experience, clients don’t just buy knowledge—they invest in transformation.
How to Sell an Experience (Not Just Content) ??
? Structured, guided coaching: Clients need a step-by-step journey, not scattered resources.
? Accountability that keeps them engaged: Without built-in progress tracking and reminders, motivation fades fast.
? A premium brand that justifies higher pricing: Experience-based coaching isn’t just about knowledge—it’s about the emotional connection, trust, and results.
? A private, distraction-free space: Instead of competing on social media, your coaching should live in a dedicated environment where clients stay focused and engaged.
The App Advantage: Where Coaching Meets Transformation ??
Coaches who successfully shift to an experience-based model don’t do it through emails, PDFs, or scattered platforms.
They do it inside their own coaching app.
That’s how Nicki Bianco went from charging $27/month for hairstyling lessons to building a $3,700 premium coaching experience—scaling to $300,000+ per month in revenue.
Her clients don’t just pay more. They stay engaged longer, complete the program, and refer others.
Why? Because she delivers an experience—not just content.
2025: The Year of Coaching as an Experience ??
If you’re tired of chasing leads, struggling with engagement, and competing on price, here’s what to do:
? Create a structured coaching journey.
? Build engagement & accountability into your offer.
? Turn your coaching into a premium experience.
? Own your client experience inside your own Passion App.
Selling an experience is what makes coaching scalable, profitable, and sustainable in 2025.
Ready to build a coaching brand that keeps clients engaged and coming back?
P.S. What’s one change you need to make in your coaching model this year? Drop it in the comments. ??
Minna K?rkk?inen, Mme Neeti??, MIRAHMET Y. what word would best describe the experience you want your clients to have? We'd love to hear from you ??
Building engaged communities to connect, inspire, and empower every member
2 周I'd want my clients to feel informed, in control, and confident that they're making progress towards their goals ??