Selling - do you love it?

How are your sales skills?? ??

Are you too soft?? ??

Too pushy? ??

Maybe even too desperate? ? ??

Love them or hate them, selling is?part of successfully running a business.

It’s easy to sell when the customer is ready to buy. Agreed??

It’s very different though, when you had no income last month and need a sale yourself. And how about when they are undecided, just shopping around??

My biggest lessons on sales?

Personally I had a lot to learn about effective sales conversations when I started my business 25 years ago. Over the years I have worked with numerous coaches, marketing consultants and business mentors who have recommended different strategies many of which didn’t work for me.? ??????

Maybe I was too unsubtle in using them or maybe I wasn’t given clear enough instructions. Anyway, I can remember clearly - with embarrassment, even now many years later - occasions when I was either too soft or too challenging. ?All with the intention of serving the client well, but getting it wrong all the same. ? ?

I learnt that we humans are motivated more by avoiding bad outcomes than by desire for positive ones. So, clients in general more easily spend money through a pressing fear - of failure, of missing a promotion, of losing key personnel - than through a wish to develop that leader’s potential.

However, I don’t buy into the old ?style of sales tactic that encourages us to dig into the client’s pain so that they buy from us. That feels like manipulation and anyway strikes me as cruel.?

What works for my clients, works for me ????????????

In selling conversations, I prefer to use both positive and negative motivations, not in a manipulative way but to help ?the client clearly see their options - the value to be gained of taking action and the dangers of doing nothing.?

I use a structure that guides the conversation in a good way. I use an approach that enables the client to see clearly their needs and my expertise - ?and to buy if the decision is right for them. I know how to close the conversation so we both have clarity. I know how to open the door to negotiation and how to gain a decision.?

And this is the type of non-pushy selling that I help female coaches, consultants, trainers, and other experts to use in their own business.?

Charge What You're Worth and Get It?

It’s part of my programme Charge What You're Worth and Get It Breakthrough for successful women business owners selling services based on their own expertise, who are keen to build a more sustainable, more profitable business. I help them raise their prices and reduce their hours.?

Not only that…. I help them provide fantastic premium value to clients who willingly pay their new higher prices.?

• I share sales strategies that don’t involve pushy sales, but instead enable the right clients to buy?
• We create a massive money breakthrough so you feel totally at ease raising your prices, sharing your higher prices with your audience - and maintaining them when others are discounting.?
• We find your niche, where your expertise meets the people who easily say yes to your offers at your new price.
• We tap into your unique archetypes to package your expertise in a subtly new way into a premium-priced programme that clients are eager to pay for.?

At the end of your breakthrough programme, you can expect…?

• Greater confidence in the profitable sustainable future of your business?
• Belief in what you do, how it uniquely benefits clients and how to easily articulate it so clients want to work with you
• To confidently sell your services in packages based on results so you give more value to your clients without working longer hours
• New higher prices that you share with ease, based on our tried and tested pricing formula ?
• And so much more.

Ready to charge what you're worth and have clients want to buy your premium services at your new higher price - without the need for discounts or special offers?? Then book a chat with me today to find out more. ?I’d love to help you achieve your ambition for your business.

#pricingstrategy #womeninbusiness