Selling as a data solopreneur
Selling as a data solopreneur
Many consultants do not like sales. And I don’t blame them.?
The modern approach to ecommerce sales looks like this:?
Data people have a hard time operating this way. And it’s no surprise.?
By default, we give preference to facts over drama.?
Going against this natural instinct feels insecure and manipulative. If we can see through the drama ourselves–surely our customers will as well.?
Remember, most sales courses are for teaching salespeople how to sell products.?
If the advice feels off, it’s because you’re not the target customer. That means you can sell your own way.?
Still… do not forget that selling IS about telling a story.?
The reality is that people–even data people–make decisions based on their emotions. But trying to make them feel insecure about themselves will work against you.
Instead, your story must create a sense of urgency while demonstrating how you or your product can solve that issue.
Focus on stories that work
Consider that every consultant says the same thing:?
When you hire me, you save money because you can now focus on your actual job.
They’ve heard that before. We all have.?
So your story must focus on what makes you different.?
This story has to create a sense of urgency–but you must also believe in that urgency.?
For instance, I really do believe we are in the very early stages of a coming recession.
So in positioning my budgeting system template, I made sure to emphasize that managing your money correctly is insurance against a recession.?
Not everyone will resonate with this positioning.?If my lead doesn't buy it, I accept that and move on. I don't do objection handling.
And you shouldn't either.
Objection handling doesn't work on data audiences
Objection handling generally does not work on data audiences.?
If the lead doesn’t want your product, what will you say in the next 5 minutes to change their mind??
The answer is nothing. In fact, the less you say, the better.?
They're data people. They can see right through it. And chances are, any higher-up who has money has sat through at least one sales or business development training. They already know the game.
If you stand your ground, sometimes they will come around. But... until you get a feel for sales, don’t count on it.?
Instead, go back to your sales process.?
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If someone has come through your funnel and reached the point at which you gave them a proposal and they started objecting… then your system needs tweaking.?
That person should have been turned away at a previous step. Don’t blame them (or yourself).?Just reflect on how they got through and see where you can make improvements.?
And that’s how you sell as a data solopreneur.
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What if you could pay yourself a dividend every 3 months just for being the owner?
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Bruhh!! I have an interesting question. What if i am emotionless and like a robot only obeying the basis lawa of the universe? Can we donsomething about that?? ??