Selling with Data #85 - 2024 Wrap Up and Top 5 Articles

Thank you to everyone who followed Selling with Data in 2024. This past year subscribers grew by nearly 50%, with 175,000+ impressions, 65,000+ article views, and 3,500+ comments and other engagements.

A special thank you to Jennifer (Dickau) Taylor , who without her help no one would understand half of what I am trying to say.

These are the top 5 articles of 2024 based on the number of views, shares, and comments.

Fifth Most Popular Article

#79 Who will own the experience layer? AI agents simplify workflows across platforms, paving the way for a universal experience layer that could disrupt application vendors.

Featured Comment: “The "One Agent to Rule Them All" is going to be a top CIO / IT problem to solve in 2025-2026 for the world's largest companies." - Mike Fawkes

Fourth Most Popular Article

#78 Learning through suffering. Modern sales enablement needs to adapt to rapid product changes, shifting toward personalized and digestible content. Success relies on individuals embracing learning challenges alongside world-class enablement programs.

Featured Comment: "I think it is about time and scale. I agree that the student needs to have the curiosity, drive and capability to learn." - Robert McLean

Third Most Popular Article

#77 If you want to know a vendor's AI strategy look at where they make money. AI vendors are differentiating by leveraging open vs. closed models and direct vs. indirect monetization strategies. Selecting an AI partner aligned with your business model is critical for future success.

Featured Comment: “Aligning on shared values and ensuring the vendor’s AI business model fits your business outcomes is crucial." - Venu Chillarige

Second Most Popular Article

#80 Thankful versus Grateful. There is a difference between being thankful and being grateful. Cultivating gratitude can lead to improved well-being and success.

Featured Comment: “I am so grateful for all that I have - I am the richest man alive - not because of secular possessions - but because of my faith, family and friends.” - Bill Holehouse

The Most Popular Article of 2024

#67 Switching LLMs is easy. Switching between AI models is simpler than traditional software changes. IBM watsonx offers advantages making it appealing for enterprise AI use cases.

Featured Comment: "The market is naturally shifting towards efficient alternatives that directly address the real pain points of customers and enterprises enabling the proper flexibility level and interoperability." Piotr Pietrzak

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Happy New Year and for all the sellers who are working to close 2024 strong - good luck!

Good selling.