Selling Car & Motorcycle Parts Online with a Competitive Advantage.
Janeth Duque
Web Alchemy: Transforming Ideas into Code. Custom Web Development, Optimized for Google, ADA Compliant, Google Lighthouse Perfection in Under a Second. W3C Compliant. Elevated with Django Excellence!
Dealerships best margins are in parts and service.
Parts will generally bring in 4 times the net profit and service will bring in 3 times the next profit of equipment sales.
But most dealerships are forced to ignore this and focus on new sales but that's an article for another day.??
According to RevolutionParts a Company that lets car Dealerships Sell Parts Online …
This is a small example but despite this less than 20% of car dealerships in the US sell parts online.??
So the first thing you need is a website…
And it needs to be a really big website with lots of pages to rank.??
Every part, model, article, and page makes the site more powerful, because each page starts with some form of rank juice and that juice affects your rankings in search engines like Google.?
The content is what's important!??
Content allows you to make better decisions.?
And a lot of time the fastest, easiest, and simplest way of collecting this content is with scrappers.??
Content or Data allows us to …
Scraping Parts Data …
Web scraping is the process of automating the viewing of a website and then collecting all the data at once in an easy to read format, like a csv.
Everyday More and more People are Buying their Cars, Motorcycles, Car Parts and Motorcycle Parts Online.
Dealerships have gotten a bad rap and there are better options online, so the trend was already moving online but Covid has sped up the speed at which it is moving online, by quite a bit.?
However New Online Players are Dominating Used Car and Motorcycle Sales?
New players have shown up in every country, dominating used car and motorcycle sales and the one thing they all have in common, is the majority do not have any inventory of their own.?This is a platform war and the ones with the best platform are winning.?
Better Understanding the Data on these Platforms, allow us to better understand Trends Happening in the Car, Car Parts, Motorcycle and Motorcycle Parts Industry.?
By scraping data from popular online platforms we can get a better understanding of …
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Making Money off Scraped Data
You can build an entire website off scraped data and organize that data in such a way that it creates a unique user experience for both the search engines and your website visitors.?
You can build your own scraping tools and customize them to scrape whatever kind of data you want to scrape.?Each spec of data tells another story and can be used to target a new group of people.?And by continuing to collect the data you're able optimize your page content on the fly.?
What Can be Done with the Scraped Data?
You can build a power car and motorcycle database using nothing but scraped data.?You can break used equipment down by price and compare prices by state, county, zip code, or country for both new and used motorcycles.?
You can pull in ratings and reviews to get a better understanding of categories, colors, models, brands, likes and dislikes.?And paints a detailed picture of the things that bother the customers about the industry.
You can see the most popular brands, models, sizes, colors, likes and dislikes by location, sex, or even age.?
This Data Can then Be Used to Create a Car and Motorcycle Pricing Calculator?
By scraping data you can turn buying and selling cars and motorcycles into a mathematical formula.?The data gives you a better understanding of how different factors affect price.?It can shine a light on the relationship between things like year, make, model, engine type, and size and how they affect the price at this moment and this allows you to create a pricing formula.
You can scrape data for deals that can be bought, flipped, and sold.??
Understanding Local Trends
Because you will be scraping and organizing dealership data by location you will be able to identify which brands and equipment are more popular in which areas.?
Understanding local trends will help you better understand how dealerships' market and price their services by state and county.?And this information will allow you to target different areas with different offers and promotions.?
It will also allow you to see which cars and bikes sell best and worst in which areas, which could allow you to buy cars and bikes in one area and sell them in another.?
Using Data to Sell More Bike and Car Parts
You scrap car and motorcycle specs and automate the building of motorcycle comparison charts.?But unlike all the other sites online you compare the price of maintenance for each of these cars and bikes.?
It will be the only website in the world that I know of that will allow you to compare bikes and cars by how much maintenance it is going to cost you to maintain the bike.?And each maintenance part will link to a part in the shopping cart where they can buy that part online.?
The Consumer????
The consumer can compare products by engine size, color, model, price, or repair parts cost and services.?This gives the consumer something they can’t get anywhere else, a way to compare cars and motorcycles by maintenance cost.??
The Cart
You scrape online parts and price data and build a database of different brands and models for your comparison. You link the information from the comparison into the parts database creating a way for the end user to purchase the part.?
Getting the Parts
You can start out doing affiliate marketing and figuring out what's going to sell and what's not but you can expand into having your own parts store.???
You could even build out your own backend database and charge dealerships a small monthly fee to hook their frontend into your database.?Now if an order comes in to any site that they can’t fulfill, it can pull the order from the closest store to the location of the customer and give the original site a referral fee.
And now you’ve just created your own affiliate program.