Selling AI Through Relatable Storytelling

I have the privilege to work with visionary founders who can imagine a world that looks a lot different than it does today.

These brilliant minds are creating educational technology (EdTech) that doesn't just teach—it transforms lives.

They have solutions to upskill and reskill employees for the future, where AI is an integral part of the workforce.

They envision a world where businesses thrive, employees are continuously learning, and everyone is prepared for the ever-changing job market.

To make this change happen, EdTech entrepreneurs need to help their buyers reimagine this new future together through heartfelt stories. These stories will show everyone how AI can make learning and working better and more exciting.

How EdTech Entrepreneurs Can Sell AI Through Relatable Storytelling: A 5-Step Process

1. Identify Your Audience: Think about who you are talking to. What do they need? What do they care about? Make your stories fit their needs and dreams.
2. Choose Relatable Characters: Use real or make-believe people who have problems like your audience. Make sure these people are easy to understand and care about.
3. Choose a Relatable Scenario Showing Before and After: Pick a situation that your audience can relate to. Show how things were before and how AI made life better for these people.
4. Use Emotional Language: Use words that make people feel something. Make them happy, relieved, or excited through your story.
5. Conclude with a Vision: End your story by showing a big picture of what could happen if everyone used your solution. Make them feel excited about the future.

Help your audience re-imagine the future:

Company Y’s Race Against Time: Upskilling Engineers to Rebuild After a Climate Disaster

Let’s dive into a story that highlights the power of AI in transforming an engineering company.

Tell a Story: Company Y in S?o Paulo, a leading engineering firm, faced a huge challenge. A recent climate disaster devastated the region's infrastructure, and they needed to rebuild quickly. They had to upskill 100 engineers fast to meet the project demands. Traditional training methods took months and weren’t personalized, leading to slow progress and disengagement.

Under immense pressure, they turned to SkillBoost, an AI-driven learning platform. SkillBoost created personalized training plans, cutting down training time from months to just weeks. The engineers were quickly upskilled and re-energized. Company Y moved forward with the reconstruction, securing the contract and positively impacting 100 families in Brazil.

Social Impact:

• For the Company: Boosted reputation and financial stability.
• For the Employees: Increased confidence, job satisfaction, and loyalty.
• For the Community: Rapid infrastructure rebuild, supporting local businesses and families.

Imagine the collective sigh of relief and the burst of confidence among the engineers, knowing they had the skills to tackle this challenge and secure their company's future. The personalized AI training made them feel valued and empowered, transforming the company’s capabilities and uplifting the entire community.

By sharing relatable stories like Company Y’s, EdTech startups can inspire decision-makers to see the true potential of AI in the workplace. These narratives highlight the emotional and social impacts, creating a vision that resonates deeply.

Have you got a story about how AI has impacted your learning? Share your experiences and insights in the comments below! Let's inspire others with the transformative power of AI in education.