Sellabilities? Sales Insights

News & Insights

How Sales and Marketing Alignment Drives Sustainable Business Growth

Are your sales and marketing teams in sync, or are they working in silos?

Misalignment between these critical functions doesn’t just create frustration—it costs businesses revenue and opportunities. Aligned teams, on the other hand, achieve extraordinary results: 67% higher deal closure rates and a 209% boost in marketing-driven revenue.

This article dives into why sales and marketing alignment is essential and provides actionable strategies to bridge the gap. If your teams aren't working in harmony, it's time to take action and unlock your organisation’s full potential.

View the full article HERE

Is Your Team Struggling to Generate New Business?

As the year draws to a close, businesses are taking stock of their performance and planning for the year ahead. One challenge we've been hearing from many organisations is that their teams are struggling to generate new business. If this sounds familiar, it’s time to take a step back and reflect.

When a sales team hits a rough patch, it’s easy to point to external factors—economic conditions, market competition, or even individual performance issues. But to truly address the root cause, it’s essential to ask the right questions.

Here are a few we believe every business leader should consider when reflecting on their sales team’s performance:

1. How concerned are you about the next 6-12 months?

If you’re feeling uneasy about the future, that’s a sign it’s time for action. A slow sales pipeline today can mean missed opportunities tomorrow. The longer you wait, the harder it will be to catch up. If you're not confident in your team's ability to hit targets over the coming months, it’s critical to reassess your strategy and invest in the right areas.

2. Where exactly is your team struggling?

Is it prospecting? Is it qualifying leads? Or is it closing deals? Identifying the specific areas where your team is falling short is the first step in developing the right solution. It’s important to distinguish between a lack of leads versus a lack of skills to convert those leads. Without this clarity, any interventions you make could be too broad and ineffective.

3. What does your pipeline suggest about the team’s performance?

A healthy pipeline should have a mix of short- and long-term opportunities. If your team is struggling to fill the top of the pipeline, it may be time to revisit your lead generation tactics. If the pipeline looks healthy but conversions are low, then perhaps your team needs more training or resources on progressing opportunities.

4. How long can you afford to wait before investing in your team’s skills and capability?

The market is evolving faster than ever. The question is not whether to invest in training and development, but how soon you can afford to do so. The longer you wait, the more opportunities you’ll miss, and the harder it will be to turn things around.

If your team is struggling to generate new business, we encourage you to ask yourself these questions. Reflecting on your team’s performance, identifying gaps, and taking proactive steps to address them could be the key to unlocking greater success in the months ahead.

At Sellabilities?, we specialise in supporting sales teams to build their skills, capabilities, and pipeline. If you’d like to discuss how we can help your team overcome these challenges and set them up for success in the new year - get in touch NOW

Catch up

??Even the most experienced sales teams can fall into traps that derail their progress. Here are some common mistakes and tips on how to avoid them:

??Beyond the Bonus:

Methods for keeping your sales team motivated and on track!

??With the best intentions, sales leaders can fall into several common traps when defining their sales process.

Here are the most frequent mistakes and how to avoid them:

??Sales training is often seen as a key lever for improving team performance, but what does the research say? Let’s take an objective look at how effective sales training impacts teams and why it matters. See the full post HERE

??Is your sales team curious enough to uncover the real reasons behind every decision? ? The best salespeople are those who ask great questions, uncover hidden pain points, and listen intently to what customers are saying (and what they aren’t). See the full post HERE

??Are you investing enough in coaching your sales team? The results might surprise you. See the full post HERE

How I Sell This ???

We’ve officially hit a major milestone with the How I Sell This Podcast, we’ve hit over 700 downloads!!!? ?Thank you to everyone who has tuned in, shared episodes, and supported us along the way.

One of the most downloaded episodes—and the one that brings in the most comments from listeners—is our conversation with Stephen Carter, a recruitment leader with a deep understanding of what makes sales professionals successful. Stephen’s insights resonate far beyond the world of recruitment, offering invaluable lessons for anyone in sales.

"If you are compromising your customer experience in order to hit a short-term number, that is to your detriment in the long term."

Stephen Carter's episode is packed with powerful insights like this. Whether you're in recruitment or any other industry, his approach to sales and leadership offers lessons that transcend boundaries.

Here’s why this episode stands out:

• The Personal Growth Connection: Stephen shares why "success as a salesperson is directly linked to your growth as a person", highlighting the importance of continual self-improvement.
• The Art of Listening: "I'm always surprised when I meet arrogant salespeople because, as a salesperson, your role is to listen." This mindset is key to building authentic relationships with customers and colleagues alike.
• Long-Term Vision: He dives into the challenges of balancing short-term goals with long-term success and why relationships—both internal and external—are at the heart of sustainable growth.
• Practical Insights for Sales Success: Learn the key attributes Stephen looks for when recruiting sales staff, his strategy for managing diverse personalities in a team, and the inputs that helped him become a top performer.

?? Listen now to discover why so many people are talking about this episode with Stephen Carter: https://open.spotify.com/episode/48cCQHJqD4C7OjDozdjaq4?si=e85998d0fcd04c64

Let us know what your favourite episode is!!

We're always looking to connect with passionate sales professionals who have unique insights and experiences to share.

If you have recommendations, please let us know by sending an email to [email protected].

And make sure you're following the podcast on your preferred platform —exciting plans are underway to make Season 2 even bigger and better! Stay tuned for more incredible guests and valuable content coming your way!

Don't forget to subscribe, so you don't miss out on more Sales Insights!