Sella Monday NewsWrap: April 19

Happy Monday LinkedIn, can you believe we’re already midway through April? Well, now that we’ve panicked you, let us ease your anxieties with some hot-off-the-press news. From the five digital marketing megatrends to one way the pandemic has helped (yes, helped!) our industry, to personalisation and emission targets, here’s everything you need to know. And yes, we’ve included another NFT explainer in there, because let’s be honest we’re all still trying to wrap our heads around them.

1. Five mega-trends transforming the future of digital marketing

Covid, data, big data, and content creation all have one central thing in common, each one of these areas has changed the world for both B2B and B2C marketers and will continue doing so as 2021 rolls on. So what exactly are these mega-trends? Answers lie within. 

2. The positive impact Covid had on marketing

The true ramifications and negative impacts Covid has had on the world will likely not be fully understood for years to come. Though there has been one positive when it comes to marketing, and no, it’s not the pant-less Zoom calls. 

3. Gartner: 63% of marketers struggle with personalisation tech

Did you think we wouldn't have a negative story in this week’s news roundup? Well, you were wrong. So, what is it about personalisation that’s making it the thorn in marketers' sides?

4. Tech innovation can be leveraged to drive down emissions

Climate change is the biggest hurdle humanity will face in the next century. We know that innovation was partially what got us here - but how can it be used to get us out?

5. The Creator Economy, NFTs And Marketing

NFT’s, marketing, and the creator economy; what is the connection? We’re still sorting it out to be completely honest, so come along for the ride with us.

Have you come across an interesting story we haven't posted about? Let us know in the comments section!