Sell Your Products Online Using More Than Just Your E-commerce Site
Lindsay Sims McKee
Business Professor | AI, Content & Social Media Marketing Expert | Ohio's Growth with Google Coach | Program Director
Sell Your Products Online Using More Than Just Your E-commerce Site
If you are looking to sell products online, you can utilize several tools that will increase your website's traffic, enhance brand awareness and improve your profits. You may create custom listings that describe your products, the price of each product, your business and multiple discounts. Another bonus, you can create customized paid advertisements that are related to certain keywords. After a customer clicks an advertisement, the buyer may visit the landing page, generate a lead, receive a discount and purchase several products, helping you make money!
Google Business Profile
Your first step is to go run and create a business profile if you do not have one already. Why? This custom profile hosts everything and anything you want about your business, including phone number, website, address, hours of operations and services. Your logo and other images associated with your business can be placed here as well as the option to add updates and news when needed. Another resourceful tool on the Google Business Profile is the ability to chat. You can allow customers to message you directly and ask questions. Your business profile also stores your Google Reviews which can help drive business directly to your website.?
Google Shopping Tab
When a customer is searching for a product on Google, they will have access to the Google Shopping Tab. This is a great place to advertise, as the ads are always shown directly on top. Here the customer can get as detailed as possible in their search when it comes to price, color, brand, etc. which means you should be as detailed as possible when listing a product so that your item appears and is relevant.
Google Shopping Ads
Lucky for us, Google gives you the option to purchase advertising space above regular search results, which can lead to further being discovered and standing out from competitors. After you create the advertisements, you may examine the price of each click, the interests of the customers, the locations of the customers and the profitability of the advertisements. Once you examine how to sell online, you can easily create advertisements that are associated with specific keywords, and you may examine reports that describe the relevance of each keyword, the values of many advertisements, the level of competition and several types of trends.
Google Lens
If a customer is looking for a specific product, for example an outfit, then Google Lens is the way to go. Instead of trying to describe something, you can quickly upload the image and Google will provide options that match the image as best as possible. You want to ensure that you have photos of the items you are selling uploaded in multiple places, such as your website, landing pages, google ads and social media so that the Google Lens tool can discover them and pass along to a customer.
Google Images
Once you create an e-commerce website, you can add many pictures that show the product and create custom tags that are associated with each picture. When the search engines examine the tags, the search engine quickly evaluates the relevant keywords. Subsequently, the search engines can index the pictures, the links and the tags. When a customer is searching for certain keywords, the customer may quickly find these pictures, click on them and have a direct line to your website.?
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Google Search
You can optimize the design of your website, add relevant keywords, improve the meta tags and create multiple types of landing pages which will improve your standing within the Google Search. You should frequently add relevant content to your website, update your goods as much as possible and always keep your SEO updated. Once you implement these strategies, the search engine will swiftly index the website, and the search engine can gradually improve the rank of your website.
You may research keywords that are related to a certain product and view reports that describe the importance of each keyword. When you are ready to sell online, you are able add the keywords directly to your SEO tool within your website. These keywords are crucial to having a successful SEO and driving traffic to the products that you are selling.?
At 6pm EST tonight [Tuesday, May 24th, 2022] I have a workshop where we're going to learn all about the simple tools you can utilize when you go to sell your products online.
It's a free workshop and I'd love to see you there. This workshop is brought to you by the Grow with Google Digital Coach program and you can register for it right here: https://prm.rslts.co/7d1v
or
Click here to join us now: https://prm.rslts.co/89a5
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