Sell Your Cypress Home by Neutralizing

It may sound paradoxical, but one proven way to sell your Cypress home is to make it boring…or at least, a little bit more boring.

The principle here stems from buyer psychology—specifically, the difference between a house that would make a great tourist attraction and one whose first impression is more apt to lead to a sale. At first blush, the flashy version might seem to be not only memorable, ---but more valuable as well. But that’s not typically true. Read more...