Sell The Way Your Customers Need You To

One of my favorite things about being a podcast host is learning from my brilliant guests.

Our focus this month has been about the future of sales, and one way to prepare for the future is to make your prospects the focus.

I want to pose to you a question from one of my guests. Are you selling out of love or fear? Think about it. Are you engulfed by the pressure of needing to sell to fulfill financial responsibilities or the fear you may face trouble at work if you don't hit quota? Or is your main focus on positioning your prospect to succeed, even putting them before you?

Are you seeling out of love or fear?

If your approach is the former, your customers will be able to see through it. It will be obvious to them that your attention is elsewhere. Find ways to change your approach to selling out of love. You'll shortly find yourself feeling more fulfilled, more mentally relaxed at work, gaining more meaningful relationships, and closing more deals.

You'll shortly find yourself feeling more fulfilled, more mentally relaxed at work, gaining more meaningful relationships, and closing more deals.

I want success for you just as much as I want it for me. I want you to reach your goals and be happy while doing it. And of course, I want you to go out and do big things.

TSE 1498: Be Customer-Centric or Die

The golden rule of life is to treat others how you want to be treated. Here's a little tweak: treat others the way they want to be treated. As sales professionals, you do this by playing the long game and building relationships rather than focusing on the sale. David Henzel, CEO of upcoach, explains what it means to be customer-centric—positioning your customers to succeed, closing success gaps, understanding their needs, and selling out of love instead of fear.

TSE 1499: How to Multi-Thread Throughout the Organization

A common problem for salespeople is interacting solely with just one stakeholder. But in reality, involving multiple people is the perfect strategy to help sales go through (and make more people excited about them). Amy Hrehovcik, author, podcast host, and head of community at Salescast, explains why salespeople should consider the multi-tread selling approach and how to begin developing it in your own company.

Tip of the Week:

If you sell out of love, you maintain a service-centered mindset. You position the customer for success and put yourself second to them.

If you sell out of fear, your main focus is hitting quota. You sell out of fear of not fulfilling financial responsibilities or fear of getting in trouble with your boss.

Everything you do should be in an attempt to move your customer forward.

Check out these top blogs

"8 Ways to Stand Out From Competitors" - The Sales Evangelist

With well over 5 million salespeople in the United States, the ability to stand out and be a step above other salespeople might seem like an exclusive challenge. But you can do it, and here are 8 ways how. Learn in detail about being one step above the rest, understanding your unique value proposition, the power of the proposal, and more.

"12 Best Sales Methodologies & The Key to Customer-Centric Selling, According to Sales Leaders" - Hub Spot

Identifying the sales methodology that best suits your business at a specific point in the sales process can be the difference between closing and losing a deal. Which one should you choose? Learn about all 12, such as gap selling, target account selling, SNAP selling, and many others suggested by sales leaders.

"How to Get Out of a Rut in Sales: Four Tips" - Titan House

Every tech sales professional goes through peaks and valleys during their career. One of the major differentiators between an average salesperson and a rockstar is their ability to navigate out of a "valley" and get themselves back on top. Here are some suggestions: talk to your peers and sales management, look at your competitors, go back into the product/solution, and double down on your effort.

Tool of the Week:

Crmble is a FREE CRM that helps you manage your contacts and leads without investing in complicated solutions. Sync your data, manage custom fields, and get powerful reporting on your sales funnel. Crmble is a Trello power-up.?Crumble.com

Donald's Book Recommendation

Sell Different! By Lee B. Salz

Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!

Learn to stand out from the pack and win deals at the prices you want.

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