Sell Value Not Price
Who doesn’t love getting the best price? With product shopping its comparative, apples to apples to price. When is comes to hiring services the value is perceived by the consumer. Value is about getting the most results for a fair price. The comparative process is far more complex when it comes to evaluating service providers. It requires extra effort and research on the part of the buyer and that can complicate the selling process. Master salespersons know how to overcome this by always demonstrating value.
Clayton Barry- Harben Marketing https://www.youtube.com/watch?v=vR_NoOQCJVo