Sell the Story Before You Sell Your Products/Services

Your content should be something your audience will remember forever.

You all remember the story of Cinderella!

You all remember the story of the seven dwarfs.

Why?

Because they are stories!

The power of storytelling goes far beyond facts and data. What's being told as a story remains with us forever.

Then why don't we apply this to our content marketing strategy?

It's time to think beyond our traditional content marketing approaches. With more people depending on online platforms to receive information, shop, and find solutions, every brand needs to be proactive in creating a content strategy that resonates with your customers' requirements.

There are hundreds and thousands of competitors in the market. If you want to stay unique, it's crucial to build a content strategy that tells a story to help your customers relate to your product or services.

Storytelling is a valuable tool in any business. From the very beginning, customers want to know who you are, why you're here, and what you're all about. It's important to remember that people buy from people.

Trust is an important factor that your consumers value in their journeys. And to build that, you need to be able to tell a great story. When selling, you need to concentrate on how you can sell the story of your product or service before you even sell your product or service. You need to focus on selling the benefits of your product or service, not just the product or service itself. If you speak to your customers in a way that focuses on what they can gain from your products or services, you will be able to sell more. You need to show your customers how you are the solution to their problems. People are not going to buy from you because you have a great product or service. People are going to buy from you because they can trust you.

The most inspiring and interesting products usually have a story behind them. The story behind the product is what makes the product seem more personable. Think about why you like some products over others, and you'll probably find that you like them because you have a connection to them. Maybe you know someone that uses the product, and you like their Instagram account. Maybe you got the product as a gift from someone. Maybe you saw someone using it, and you asked them why they use it. Maybe you saw an ad on TV before, and now you like the product. Maybe you have a friend that always uses the product, and you asked them why, and now you like the product. Whatever the story is, there is a story. And, if you can sell that story to your customers, you can sell your business.

Every product/service bears a story that needs to be communicated to the target audience at the right time. Creating a content strategy that tells a story, not just figures and data, is what makes you reliable, relevant, and evergreen.