SELL OR BE SOLD

LET'S START HERE: The Best and most profitable businesses are the ones with the BEST SALES systems and Sales People. Those companies that are Suffering are the ones that CANNOT SELL. Period, there is no other understanding. All companies are in the sales business, HOW IS BUSINESS?

I know selling is not the sexiest of topics. The fact is most people DO NOT study the subject of SELLING and are therefore SUBJECT to being SOLD. This is not a great outcome when you are a solo or entry-level entrepreneur. Today this will not work because everything will depend on HOW WELL YOU SELL.

"Your attitude, not your aptitude, will determine your altitude." -Zig Ziglar

You need to sell yourself first. You need to sell yourself on the fact that you are doing THIS, whatever this is and that will make all the difference. If you want to get better at selling ask yourself these questions first:

“It’s not about having the right opportunities. It’s about handling the opportunities right.”

-Mark Hunter

• WHY would “I” want that?
• WHY would “I” choose that?
• WHY would “I” choose “ME”, what is it about me that would make me WANT to do business and exchange money with ME?
• WHAT PAIN does this solve?
• WHAT TIME will this save?
• WHAT pain will this eliminate?
• WILL I make money faster, easier, simpler, cleaner, cheaper?

"I am not a product of my circumstances. I am a product of my decisions."

-Stephen Covey

Truth is when you are building your own business if you do not WANT TO SELL ALL THE TIME you should probably QUIT. Yes you heard me GET out of the business NOW! Or learn how to sell. Today there is no time to be half “IN”, you must be all in and you must have a plan for the people you want to do business with. You owe it to them.

SO HERE IS THE HACK FOR 2020

You need to use the NEW school ideas to get people on the phone and the old school ideas to close them once they are on the phone. This is metaphoric and accurate.So what I mean is that now that everything is digital and SM is dominating when we teach our 14 day SM Challenge we use these exact concepts.

“Learn the rules like a pro, so you can break them like an artist.”

-Pablo Picasso

Remember getting people to CALL or set an appointment or trade an email IS ACTUALLY  THE EASY PART. Getting people to BUY your Coaching or expertise is the hard part. I would never recommend to a client to invest in “MARKETING” until they have a strategy for successful CLOSING. We see this everywhere on the internet though People ADVERTISING that they will get more “conversions, Leads, appointments etc. I need to share this now, STOP WASTING MONEY, once you apply a stronger LANGUAGE UNDERSTANDING & APPLICATION

Here are THREE Great ones from the PAST. For the young people you have missed them BUT these are the books that drive sales and are still relevant. These are the basis of what you need to DO WHEN you get on the call, this is the CLOSING portion of Selling.

1. *** The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible BRIAN TRACY
2. Selling 101: What Every Successful Sales Professional Needs to Know ZIG ZIGLAR
3. The Greatest Salesman in the World (2 book series) OG MANDINO 

So the books above are going to help you get it right when they get on the phone, or at the conference. These should be studied and understood (4 weeks) try the Audible versions of Kindle is even better. Take Notes PRACTICE. NOW the new system requires a new way to get people to the phone or email or appointment. This is the 

1. Start with Why: SIMON SINEK
2. This is Marketing: You Can’t Be Seen Until You Learn To See; SETH GODIN 
3. How To Write Seductive Web Copy: An Easy Guide to Picking Up More customers: HENNEKE DUISTERMAAT 

Here is the order you need to read the books above. I PROMISE these three books will change YOUR LIFE … listen to the first two WHILE you are reading “How to Write Seductive Copy”. B

Brainstorm, write headlines and ideas, write anything just keep writing and refining. Sales is a process and a practice and you must PRACTICE DAILY. I love the Audible version of many of these as I BELIEVE they are speaking directly to me. 

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