SELL THE PROBLEM YOU SOLVE, NOT THE PRODUCT

SELL THE PROBLEM YOU SOLVE, NOT THE PRODUCT

My business cards say such things as an educationist, a manager and a sales professional.

But when you get right down to it, I'm just a woman who faces clients everyday.. understand them... and strategize... re-strategize... again and again..

Coz.. every client is different.. their expectations are different.. 

And when it comes to selling products... we need to sit back.. give it a thought and formulate..

Formulate strategies...  understand your buyers.. think about their problems.. how you can provide a solution...

That's it.. where you can "make a difference"....

SELL THE PROBLEM YOU SOLVE, NOT THE PRODUCT

I believe that we, as humans, don't buy "anything." We simply don't make decisions based  just on features and benefits. We make decisions based on emotion, "gut feel" and brand promise.

We buy when we are moved. We buy when we are captivated and engaged to the point that we forget whatever it is we're doing and say, "Oh, yes. I need me something of this type."

As Sellers we have to understand that emotion...and focus on the problem that we solve....

Murari Thayi, PgMP, PMP

Innovation Consultant; Program and Project Management Specialist.

8 年

Well said Rathi. If you can solve a problem and create the need to experience life or living differently then your solution will fly automatically. Your solution will sell and your product stays nested in that sale. So the proposition should be a solution first and all else will follow.

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Gaurav Shanker Khare

News, Content, Journalism, Media, Communication, Films, Branding

9 年

Rati Agarwal... Nicely summarized selling and buying behavior nd what should be the prime focus of seller... Hit where it counts most

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Hi Rati, yes, agree with you 100%. As selling the problems is as good as selling a new value added feature, and selling problem even in daily life whether its relationship or anything, it gives chance to get more closer to other person in relationship , no matter which relationship it is.

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Rati Agarwal

Community Engagement Lead || Global Gen AI Amplifier Program! @Capgemini

9 年

Kantesh Kumar Singh... Thnks much...

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Rati Agarwal

Community Engagement Lead || Global Gen AI Amplifier Program! @Capgemini

9 年

Thank you Himesh Misra sir...

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