The job purpose is to implement/deliver end-to-end sales delivery at the frontline by way of market development activities, and sales initiatives, ensuring the right visibility and driving sell-out at the dealer/distributor level.
1. Sales Target Achievement
- Complete ownership of the delivery of secondary sales: in terms of product group-wise, dealer-wise in terms of achievement of targets & numbers.
- Achievement of store-wise sales targets adhering the sales strategies.
- Appoint new dealers within the territory assigned and ensure proper coverage/conversion of existing / new dealers.
- Identify opportunities for enhancing the counter share at every store by focusing on enhancing the premium product mix at every store.
- Work closely with the dealers to ensure the right communication and with store managers to implement the sell-out strategies.
- Maintain good relationships with all retail partners and ensure product availability across all stores.
- Ensure regular inclusion of new stores in the “A” class category.
- Maintain good relations with key retail partners and have a pre-decided standard frequency of visiting them.
- Regularly collect competitor intelligence data & share it with reporting manager.
3. Schemes & Marketing Communications
- Ensure any pricing or scheme-related communication is shared with all retail partners on time and understood well.
- Ensure deployment and utilization of the Marketing Collateral at the retail touch points and ensure proper display.
- Have specific agenda for monthly meetings with third-party ISDs, Distributor manpower & review their productivity and guide them with necessary actions.
- Ensure the complete team is onboarded with product knowledge and placed at relevant counters.
- Provide pieces of training to the in-shop promoters, and salesmen at dealer point of sales and support them for any queries/issues related to the product/service.
- Regularly align the team on focused products, active schemes, or offers during festivals/seasons and weekend activities.
- Manage the attendance and grooming of the team and guide them on maintaining relations at the store.
5. Operational Efficiency Improvement
- Seamless coordination with the local support team – HR, Sales Administration & IT for the smooth running of operations and meeting market commitments.
- Address the pain points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager.
- Providing regular feedback to HO on any new market development/competitor activities/improvement in the existing product range.
Mode of the interview: - Virtual
1- First round (HR/ Operations Head)
2- Second Round (Sales Director)
3- Final Round (Company Director)
Location – Surat Gujarat, Kerala, South India Reason