SELL-OUT MANAGERS (SOMS)

The job purpose is to implement/deliver end-to-end sales delivery at the frontline by way of market development activities, and sales initiatives, ensuring the right visibility and driving sell-out at the dealer/distributor level.

Role and Responsibility

1. Sales Target Achievement

• Complete ownership of the delivery of secondary sales: in terms of product group-wise, dealer-wise in terms of achievement of targets & numbers.
• Achievement of store-wise sales targets adhering the sales strategies.
• Appoint new dealers within the territory assigned and ensure proper coverage/conversion of existing / new dealers.
• Identify opportunities for enhancing the counter share at every store by focusing on enhancing the premium product mix at every store.
• Work closely with the dealers to ensure the right communication and with store managers to implement the sell-out strategies.

2. Network Management

• Maintain good relationships with all retail partners and ensure product availability across all stores.
• Ensure regular inclusion of new stores in the “A” class category.
• Maintain good relations with key retail partners and have a pre-decided standard frequency of visiting them.
• Regularly collect competitor intelligence data & share it with reporting manager.

3. Schemes & Marketing Communications

• Ensure any pricing or scheme-related communication is shared with all retail partners on time and understood well.
• Ensure deployment and utilization of the Marketing Collateral at the retail touch points and ensure proper display.

4. People Management

• Have specific agenda for monthly meetings with third-party ISDs, Distributor manpower & review their productivity and guide them with necessary actions.
• Ensure the complete team is onboarded with product knowledge and placed at relevant counters.
• Provide pieces of training to the in-shop promoters, and salesmen at dealer point of sales and support them for any queries/issues related to the product/service.
• Regularly align the team on focused products, active schemes, or offers during festivals/seasons and weekend activities.
• Manage the attendance and grooming of the team and guide them on maintaining relations at the store.

5. Operational Efficiency Improvement

• Seamless coordination with the local support team – HR, Sales Administration & IT for the smooth running of operations and meeting market commitments.
• Address the pain points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager.
• Providing regular feedback to HO on any new market development/competitor activities/improvement in the existing product range.

Mode of the interview: - Virtual

1- First round (HR/ Operations Head)

2- Second Round (Sales Director)

3- Final Round (Company Director)

Location – Jaipur/ Kolkata/ Bhubaneshwar/ Hyderabad/ Ahmedabad/ Punjab