Sell More!

Want to Scale Your Business?

If you've been in the online marketing game for a while, chances are you've dipped your toes into a mastermind or two, or maybe hired a business coach. And let's be honest, what you probably got was:

- A bunch of one-size-fits-all solutions that didn't quite fit...

- Frameworks that were great... back in 2021...

- Templates that worked like magic... the first time, then fizzled out...

Now, I'm not saying these didn't get you anywhere. Maybe you saw some results. But here's the thing: those cookie-cutter strategies can only take you so far. Why? Because you're using marketing tactics that were hot yesterday but are lukewarm (at best) today.

Think about it. When everyone's following the same playbook, what happens? The market gets crowded. People become skeptical. Ad costs skyrocket. And those strategies that used to be your secret weapon? They start losing their punch. Fast.

I've seen it happen - businesses raking in $100K+ a month suddenly gasping for air. All because they were hooked on tactics that used to work like a charm. Next thing you know, they're filing for bankruptcy and letting go of their team just to keep the lights on.

But here's where you're about to make a smart move:

You're considering letting me take a look at your marketing and offers. Why? Because I can help you scale sustainably, even if you've been relying on those tempting templates or one-size-fits-all strategies before..

So, ready to break free from the cookie-cutter crowd and craft a strategy that's as unique as your business? Let's make it happen!

Become a Category of One.

How do you stand out in a red ocean? Different is better than better - so embrace your uniqueness.

Don't die a starving artist! Become a category of one.

Why fit in when you were born to stand out?

There are 3 ways we can play together:

1. “Gandalf” - kind of like a fractional CMO & Strategic Advisor

Tired of chasing short-lived marketing tactics?

Unlike those promoting quick fixes, I focus on the fundamental principles that drive real marketing success. As your fractional CMO, I don't just give you a list of tactics - I help you develop a powerful marketing approach tailored to your business.

What I Offer:

- Strategic vision to identify hidden opportunities

- Offer refinement to eliminate customer objections

- Fresh ideas for ads, emails, and sales pages

- Messaging that truly connects with your audience

- Comprehensive campaign strategies for market growth

The Difference in My Approach:

This is a collaborative process. I'll ask probing questions to uncover insights you might have missed. Together, we'll create marketing solutions as unique as your business.

I'm not here to do the work for you or just give orders. Instead, I'll help you see your business from a new perspective, then work alongside you to develop innovative solutions.

Getting you fully aligned with your offer and your pricing. Misalignment is commonly the reason sales plummet.

Who This Is For:

- Established businesses aiming to improve further

- Those with specific challenges and questions

- Businesses with existing marketing data and metrics

- Companies with active offers and ongoing customer acquisition

- Teams capable of implementing advanced strategies

Important: This isn't for beginners looking for basic guidance. My expertise is best for those ready to elevate their strategic thinking, not just follow instructions.

Ideal Clients:

I prefer working with those who want to learn how to think strategically, not just be told what to do. These are the entrepreneurs who, after our collaboration, become innovators in their field, creating marketing so effective that competitors take notice.

My Promise:

You'll gain more than just marketing advice. You'll develop a clear understanding of your offer, audience, and market position.?

Instead of constantly doubting your decisions, you'll confidently guide your business growth. Don't be surprised if you see competitors borrowing your ideas - that's a sign you've reached a new level of marketing expertise.

3/6/12 month packages available. Note: this is not a full-time position.

2. "Blue Laguna" - Transform Your Red Ocean into a Shark-Free Lake

Are you tired of swimming with sharks in a crowded, competitive market? Welcome to Blue Laguna, where we help established businesses like yours create their own peaceful, profitable waters.

Who This Is For:

- Business owners currently generating $20K-$50K monthly revenue

- Entrepreneurs feeling stuck at their current level of success

- Leaders ready to leave the rat race and create their own unique market space

What I Offer:

Break Through Your Glass Ceiling:

We'll identify what's holding you back and develop strategies to shatter those limits. No more plateauing - it's time for exponential growth.

Eliminate Competition:

Why fight for scraps when you can have a whole lake to yourself? We'll help you redefine your offer and positioning so thoroughly that competitors become irrelevant.

Create Your Blue Ocean:

Discover untapped market opportunities and develop innovative solutions that set you miles apart from the pack. We're not just tweaking your current approach - we're reimagining your entire business model.

My Approach:

1. Deep Dive Analysis: We'll examine your current business model, target market, and competitive landscape to identify hidden opportunities.

2. Strategy Overhaul: Together, we'll craft a comprehensive plan to differentiate your business and create unprecedented value for your customers.

3. Implementation Roadmap: You'll receive a step-by-step guide to bringing your new strategy to life, complete with milestones and metrics for success.

4. Transformation Support: I’ll be there to help you navigate challenges and refine your approach as you transition into your new, competition-free space.

The Blue Laguna Promise:

By the end of our work together, you'll have:

- A crystal-clear vision of your unique market position

- Innovative offerings that your competitors can't touch

- Strategies to attract ideal customers who value what only you can provide

- The confidence and tools to break through your current revenue ceiling

Stop fighting for survival in a red ocean of competition. It's time to create your own Blue Laguna - a peaceful, profitable space where your business can thrive without limits.

5 sessions.

3. Project "Kickoff" - Hit the Ground Running with Your New Venture

Ready to launch your new idea or pivot your existing business? Kickoff is your springboard to success, designed to turn your vision into a solid, actionable marketing strategy FAST.

Who This Is For:

- Entrepreneurs with a fresh business idea but no marketing plan

- Established professionals pivoting to a new service offering

- Business owners looking to refine their Ideal Customer Profile (ICP)

What I Offer:

Crystal Clear ICP Definition:

We'll dive deep to uncover who your ideal customer really is. Say goodbye to guesswork and hello to laser-focused targeting that resonates with your perfect audience.

Strategic Pivot Planning:

Already have an audience but you’re moving in a new direction? We'll craft a smooth transition strategy that keeps your existing fans engaged while attracting your new target market.

Fresh Idea Launch Pad:

Got a brilliant new business concept? We'll build a comprehensive marketing strategy from the ground up, tailored to your unique offering and target audience.

My Approach:

1. Discovery Session: We'll unpack your business idea, current audience (if applicable), and goals to lay the foundation for your strategy.

2. ICP Workshop: Through in-depth exercises and analysis, we'll pinpoint your ideal customer's pain points, desires, and behaviors.

3. Strategy Crafting: Together, we'll develop a customized marketing plan that aligns with your business goals and resonates with your target audience.

4. Pivot Planning (if applicable): For those transitioning to a new service, we'll create a plan to smoothly introduce your new offering to your existing audience while attracting new customers.

The “Kickoff” Promise:

By the end of our collaboration, you'll have:

- A clearly defined Ideal Customer Profile to guide all your marketing efforts

- A comprehensive marketing strategy tailored to your business and audience

- Actionable steps to launch your new idea or pivot your existing business

- Confidence in your direction and messaging

Don't let uncertainty hold you back from launching your new venture or service. With Kickoff, you'll have the clarity and strategy you need to hit the ground running and make a splash in your market from day one.

3 sessions.

I offer more than just techniques for creating marketable content. My approach encompasses:

- Crafting a compelling brand identity that naturally attracts attention in a crowded marketplace

- Deepening your understanding of your market, expertise, and target audience through consumer psychology insights

- Enhancing your communication skills to articulate your value proposition effectively and confidently

- Strategically positioning yourself to shape public perception of your offerings

- Developing captivating narratives around your mission and expertise to engage potential clients and foster brand loyalty

- Generating organic demand through psychologically-informed messaging and educational content that motivates action

- Ethically converting ideal clients who align with your values and methods, rather than those who may be challenging to work with

- Cultivating a deeper connection to your work's essence and mission, allowing your brand to authentically reflect your true self without compromising your principles.

This holistic approach transcends mere "content creation" and "sales tactics". It's a comprehensive method for conducting business that few can guide you through with expertise.

If you’re curious about potentially becoming a client, send me a message on Linkedin or Facebook.

Tell me about your situation...

And I’ll map out a bespoke strategy for you and tell you what working together would look like.

If what you need is outside the scope of my expertise...

I’ll refer you to someone who is better suited to take care of you.

Basically, you got nothing to lose and everything to gain by reaching out.

So go ahead and message me.