Sell Like a Pro

Six secrets to closing deals without losing your sanity

Are you ready to sell like a pro? Playing sales can feel like a high-stakes game, but it doesn’t have to be overwhelming to master it. This article will uncover six proven secrets to help you close deals confidently and build genuine connections.

Influence Sells

Influence sells asserts that strong persuasion and connection skills directly impact sales success. People often view selling as a service, overlooking the importance of problem-solving and trust-building. To understand more about influence, you must read the Twelve Rules of Influence to Increase Sales by Beth Williams.

Sell Yourself Before the Product

From what I’ve seen, customers buy this product/service for three key reasons.

• They like you and see you hustling out there. They want to help you out.
• The product/service has that wow factor that makes them want to buy.
• The deals are good enough to miss out on.

The same applies to a job interview. The candidate will try his/her best to sell themselves for the job.

Skip the Hype

Cut to the chase, build their interest with features but don't exaggerate. Never undersell and over-deliver when selling a product. Randy Clark agrees with me on this.

To make things clear “Sell Me This Pen” famous question, often people end up selling the features but forget the fundamental concept of supply and demand. Sell the benefits, not the features.

Sell Results

Here is a task for those of you reading my article, find a salesperson and ask him “What are you selling”, his/her answer will always be “I sell results”. Ever wondered how they do it? It’s called painting the picture in their customers’ heads. Let me give you an example. If you are selling a car, don’t talk just about the horsepower or the engine displacement. Talk about feelings, tell things like

Mr. customer, when you rev this bad boy the whole neighbored will appreciate the raw power this engine puts out, it puts a smile on your face. Because the last time you had the smile was when you saw a similar car passing by. Now the dream has come true.

Trust and Honesty Matters

Don’t sell to make money. I see a lot of people I work with have that commission breath. This is wrong because you look desperate. Keep in mind that customers can read you too. Sell your product honestly and build trust with your customers. They will be your lifetime cheerleaders. The motivation to sell is about more than money. This is what Thom Pirone said

Stop Selling to Start Closing

Rule Number 1 in sales is “Stop selling and start solving problems”. You will close more. To get better in sales, always ask questions. Based on your customer’s answers, see if your product is a right fit or not. If you don’t see the value, then walk away. Don’t sell your product for a cheap price rather, sell for its value. There is nothing wrong with it. Even the customer appreciates your honesty. Always spend quality time with quality people. I highly recommend you guys to read Joe Beck’s article on Want to CLOSE more sales? It’s easy: STOP selling!

Conclusion

There it is. I hope you sell like a pro after reading this article. I follow this every day I close more in my company. If I can do it, so can you. Trust the process. Remember where focus goes, energy flows. Be indifferent and be the opposite of a salesperson. Always chant “Some will, some won’t, so what”, and see how well you will do in your industry. Thanks for reading my article. Hope you had fun. See you next time. Have a great day.

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