To Sell or Not to Sell Isn't the Question
Nancy Zare Ph.D.
Coaches hire me to enroll more clients because they dislike exaggerated marketing claims and sleazy sales tactics. I show them how to generate warm leads and convert 50% of prospects into clients.
To Sell or Not to Sell: You Have But One Option
by Nancy Zare, Ph.D.
Finding prospects and turning them into clients requires that you sell.?
If you’re like most law firm owners, for many reasons, you do not classify what you do as selling.?
To begin, your job title is not “salesperson.”?
You may be The Rainmaker; however, first and foremost, you’re an attorney.?
You think: “Anyone can sell.” No specific degrees, special education, or rigorous training are required.
On the other hand, YOU have studied and worked hard for your credentials. You have achieved professional status.
Defining yourself as a salesperson is a drop in your standing.?
On top of this, many people have a negative stereotype about selling.?
It brings to mind the used car salesperson who is pushy, aggressive, and possibly manipulative.?
Such a picture clashes with your vision of being honest, authentic, and integral.
You focus on relationships, not transactions.? You develop business, not twist arms.
Another reason for disregarding sales is rejection.?
Salespeople repeatedly hear “No.”? As someone who values connections, you take it personally when prospects choose not to work with you.?
It feels like the bond is broken.
To protect yourself from being turned down, you sidestep the sales process.?
One last notion that could interfere with your success is the thought that selling equals pressure.?
If you dislike being pressured, you may refrain from asking prospects directly for a decision.
Instead, you present your services logically and expect them to tell you voluntarily that they’re ready to do business with you.?
It’s a mistake to treat people with a one-size-fits-all approach.
Many people want to know that you care about them and want to work together.?
Although you may be reluctant to embrace the title of salesperson, you and your family depend on your selling skills.?
It’s not a matter of whether to invest in learning how to sell.
It’s when.?
The sooner you master sales conversations, the sooner your business soars.
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Mastering the Art of Dressing for Professional Women
by Damion Parsons, Founder of Size-Wise
Before you even say a word, your ensemble speaks volumes. In the high-stakes world of professionals, where every detail is a silent yet potent communicator, the pressure to present an image of competence and confidence can be overwhelming.
What if your wardrobe was your steadfast ally?
Embrace the Perfect Fit
Begin with fit—it's the foundation of powerful attire. Seek out pieces that celebrate your silhouette.?
A well-tailored jacket or a perfectly draped blouse can shift your posture and your mood, instilling a sense of unshakable confidence.
Curate a Capsule Wardrobe
Capsule wardrobes work as hard as you do. Start with timeless basics: a blazer, tailored pants, a pencil skirt, and a selection of tops you can wear day or night.?
Invest in quality, choosing pieces that can withstand the rigors of a busy schedule and the test of time.
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Invest in Sustainability
Turn to sustainability as your guide. Choosing quality over quantity reduces not only clutter but also the environmental impact of your fashion choices.?
It's a statement that your personal brand values longevity and responsibility.
Versatility is Key
Adaptability is essential. Your wardrobe should offer solutions for every aspect of your professional life.?
A shift dress can be a standalone statement for important meetings or paired with a cardigan for a casual event. This approach simplifies decisions and ensures you're always appropriately attired.
Take Action
Before you say a word, a thoughtful wardrobe is a powerful tool in your professional arsenal for your personal brand.?
You set the stage for success by selecting clothing that fits well, lasts long, and adapts to multiple scenarios. After all, clothing is more than just what you wear. Make it a compelling one.
Discover www.sizewiseclosetcoach.com to learn more.
Damion Parsons is the Founder of Size-Wise Closet Coach. He’s passionate about helping individuals find clothing that fits their unique body shapes and adapts seamlessly to their evolving lifestyles. With Size Wise??, you can step out in confidence no matter what the occasion is.
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Could Gary’s Story Help You Get More Clients?
by Nancy Zare, Ph.D.
Gary's story is important because it will enable you to turn more leads into clients.
It illustrates the importance of knowing your prospects’ personality styles and being consistent.
Here’s what happened …
Gary met Alex at an in-person networking event, where they had a lively conversation.
When Alex discovered that Gary could help with incorporation, he asked to discuss this.
The initial conversation went well, and Gary thought he would have a new client once the proposal was received.
Gary had sent many proposals during his work. All he had to do was change a few words in the template, and off it went.
Alex’s response surprised him. Suddenly he braked.?
What changed?
Gary consulted me for the answer.
The culprit was his tone.?
When he and Alex met, they bonded quickly. Both exuded high energy, were passionate about their work, and had camaraderie.
In contrast, the cover letter and proposal were stuffy and formal, lacking the warm-heartedness that characterized their initial conversations.
Wondering what to do, he consulted me.
Here’s the big takeaway from this story.?
Your written materials, including cover letters, must match your prospect’s buying style.
It sounds simple . . . but there’s more to it.
Even though your proposal may be a template, customize the cover letter.
When he explained this to Lexa and voiced his concern, the relationship rebounded and she hired Gary.
When you shift what you say to match your prospect’s style, you’ll build rapport that can lead to acquiring new clients.
Client Acquisition Costs ….. Ain’t Chicken Feed is a 30-minute program introducing interactive marketing approaches with Lynn Lavender.
Lynn’s brochures, emails, and marketing materials increase the customer journey by 70%.
Imagine building a business you genuinely love; with enthusiastic teams & clients. ??Experienced global leadership coach ??Tailored solutions to meet your unique challenges as a Business Owner ??Speaker??
3 个月That is true for most of us, except maybe if you have an online store. Marketing does not earn us revenue; it simply gives us the right to play. The distorted way of looking at sales is what makes most individuals shy away. But sales in its purest form is always professional and never manipulative. If your client does not win, or you are not bringing your A game when you deliver, sales will leave a bad taste in everyone's mouth. Don't do that. Do good for everyone concerned.