sell before Turkey Day
Paul T Tran
Happy, profitable, and engaged franchisees are the small hinges that swing big doors.
Photo by Sheri Hooley on Unsplash
Contact your best prospects and customers this week:
- Tell them you're taking a week off for Thanksgiving, but you're available for emergencies.
- Ask if you could be of service this week, and/or if they’d like to buy/upgrade now, so they can enjoy your products/services immediately. Convey that you don’t want to interrupt them during their family and rest time, but still want to help them. Remind them you’ll make it easy to buy and adopt.
- If they don’t need anything or aren’t ready to move forward yet, leave them with an entertaining and helpful case study or video. Maybe even a referral for their business, if you're in B2B.
- Thank them for their business, referrals, and consideration; sincerely wish them happy holidays; and remind them that you’re here for them.
here's what's happening
You’re finding a real reason to connect and add value. I HATE messages with “just following up” or “touching base”.
What does that even mean?!
For me, it crowds my inbox, disrespects my time, and communicates: “I’m selfishly checking on the money I want to take from you.” I can't be the only one who feels that way.
You’re creating urgency without feeling manipulative. No, seriously - I want your business but I don't want to work on Thanksgiving.
You have your priorities straight, and they should, too. We have a horrible tendency to work so much that it cuts into our Sabbath, health, family, and holiday time.
It’s time to establish boundaries - and defend them like we would any other important appointment.
You'll also want to communicate that you care about their time, too. Nobody cares how much you know, unless they know you care.
You’re getting another chance to ask for the sale. We salespeople know that the more we ask, the closer to get to it; or we know what next steps are, at the very least.
You’re selling, even when you’re not in the room. When you’re leaving prospects or customers with content to be entertained, educated, and empowered by - you’re adding value even when you’re not there, you’re top of mind, and perhaps your content and name will be distributed at the dinner table.
action steps
Create a post on social media.
Call the top 20% of your customers and prospects. Before contacting them, think of (i) a piece of content unique to their lives or their business, and (ii) one thing you’re thankful to them for that’s specific and non-generic.
Create an autoresponder that goes live next week. Leave purchasing info, in case they want to sign up with you.
Otherwise, include a link to a video message wishing them happy holidays; and a helpful interview, article, or PDF.
conclusion
The closer it gets to Thanksgiving, the less effective your prospecting and messaging will be received. I know I'M going to tune out lol!
This week is where folks are still in work mode - and that includes making and saving money, recapturing time their time, and overall improving their lives.
That's your cue, but it's a tight window; so take advantage NOW. Like, right after you're done with this email.