The Selfie is Alive

Branding is and always was a way to create a unique personality surrounding a product, service, and employer. A personality which captures authenticity, consistency, familiarity & trust. Enabling a deep friendship style following. Like a family bond. A connection to One!  Drinking 'Coke Cola' not just for the taste but for a moment of being that One!

Logo’s are the brands face. A design that identifies a unique personality, style & quality. The Employer Brand is the essence which identifies a company’s unique organization culture. It has nothing to do with the company’s Product or Service. This concept often gets consumed & confused by big brands. A big consumer brand can sometimes overpower its employer brand to an extent that nobody knows what it is like to work for that employer. One of the reasons for this confusion often lies with the lack of investment and responsibility over employer branding! Is it a HR function or is it a Marketing Function? 

Accepting that the brand of an employer is different to the brand of a product or service is a step in the right direction. The core components of employer branding are not fancy logo’s or trendy ads. Instead they are about people. Your people! The people who work for you – That's the logo! The Cleaner. The CEO. The Accountant. The Receptionist. The Sales person! Employees make your employer brand come alive.  People will want to work for your company because they want to be part of your people. They want to be like your people. Part of the team, part of the employer brand. Drawn to your company not because of the job vacancy or what you sell, but because of who you really are! Just like drinking 'Coke Cola', they want to be One! A great employer brand will attract the best talent because they do not compete! Because uniqueness is ONE!

Your employees are your greatest assets. They are the ones who will fly your employer brand. They will promote you by promoting them. They are your employer selfie logo! –The essence of Work Life Balance. Family. Passion. Excitement. Fun. Happiness. Competitiveness. Success. Teamwork. They are your companies living 'Employee Value Proposition'. They are the reason why you as an employer are unique. They are your army that protects and empowers your employer brand. By encouraging employee self-promotion, you evangelise that brand. Empowering your employer brand by encouraging your employees to be themselves. You hired them because of who they are! Trust them! Empower them to create personal content so they can proudly share across social media. Encourage your colleagues to add your company details to their Social Media accounts and be proud of their content! Empower freedom of opinion. Reward creativity and non professional communication!

Push the Selfie! Encourage the craziness of life. Give them the green lights to be themselves. Let them be who they really are! That’s why you hired them!  Your Marketing army awaits. Now for my Facebook challenge! My YouTube My Instagram, Sanpchat and lets not forget my new TikTok dance...…