Self-Serve Retail Media Onboarding: Meta and Google Feed Integration

The Retail Media boom is here, and it is undeniable. Globally, there are currently over 250 retail media networks with unique and innovative features. These innovations have set a new standard for what ad infrastructure can achieve, offering retailers, marketplaces, and delivery apps the opportunity to generate a new revenue source with 70-90% profitability margin.?

Yet, despite this boom, retailers still struggle with time-to-market delays caused by complexity in integration and onboarding processes. Teams responsible for technical integrations are often frustrated with manual processes, developer resources and time-consuming setups.?

At GoWit, we are building the world's first Self-Service Retail Media Integration and Onboarding to empower retailers with seamless, rapid and free ad infrastructure setup. A critical component of it is our new Meta and Google Feed Integration.?

Benefits of Google and Meta Feed Integration

Completely Self-Service

• Users can complete the integration independently, reducing reliance on support teams or developers.

No Developer Needed

• As? a no-code process, the feed integration does not require any technical resources from your team.

Instant Product Integration

• Integration happens in seconds just paste your Google or Meta feed URL, and you’re ready to go.

Manageable Feed Mapping

• Complete control over field mapping, including IDs, titles, and descriptions.
• Visual transparency ensures seamless alignment of your product data with GoWit’s platform.

Real-Time Monitoring and Logs

• Stay informed about the integration process with detailed logs showing successes and errors.

How It Works: Step-by-Step Guide

You can follow the steps below or watch our quick demo videos for a step-by-step walkthrough:

? Meta Feed Integration Video

? Google Feed Integration Video

Steps:?

1.Access the Developer Console

Navigate to the Developer Console and click “Add New Data Source.”

2.Define Entity Type

Choose whether you’re uploading a Product or Advertiser entity. Helpful in-app videos explain each entity type.

3.Select Import Method

Choose between Google Feed or Meta Feed methods for data upload.

4.Configure Settings

• Enter a name for your data source.
• Copy and paste your feed URL.
• Set the fetch cycle to determine how often GoWit updates your product data.

5.Map Fields

• Click “Fetch Map” to preview and adjust how your product fields (ID, title, description) align with GoWit’s system.
• Validate the mapping to ensure accuracy.

6.Finalize

• Save and create your data source.
• Use the Logs to track progress and resolve any errors.

Done!

Your data source is now ready. Check the Developer Console to confirm successful integration.