The Self-Made Spell: Why Our Creations Mesmerize Us Most
Raul Arantes
Award Winning Creative Director, Design Director | Cannes & Webby Winner | EMBA candidate
When We Craft It, We're Captivated By It: The Allure of Self-Generated Ideas.
Isn't it curious how we often become spellbound by the fruits of our minds? That irresistible pull, almost magnetic, drawing us to what we've conjured.
I've been smitten by my own flashes of inspiration countless times. Yet, as I threaded further into the creative business of ideas vast landscape, it became clear that there was a dance of egos and ideas, each wanting to take center stage. Everyone feels the pull, the weight, the seductive dance of their own creative genius.
Enter the "self-generation affect effect," a phenomenon akin to the pride one feels after wrestling with IKEA instructions and emerging with a piece of (hopefully) sturdy furniture. Whether it's carving words to birth an idea or putting pieces together to form something tangible, our appreciation scales with our involvement. The more sweat and soul we pour in, even if it's just a droplet, the deeper our bond with the outcome.
Herein lies a subtle trap: our heightened commitment to what we've birthed. But here's a silver lining: If you yearn for others to not only remember but cherish your ideas, invite them into the process. Let them pour some of their soul and stitch their narrative into the fabric.
Yet, amid this collective dance, never forget: while the floor may be shared, the rhythm, the unique beat, that's undeniably irresistibly you.
Because, at the end of the day, our creations echo our essence.
Things from the week
?? Circular Drone Paths Nestle into Craggy Grooves and Valleys in Reuben Wu’s Unearthly Photos
Peeking out from rocky gorges, flowing through a thin crack in the terrain, and elegantly sweeping upward among layers of stone, Reuben Wu’s drone paths conjure the uncanny. The Chicago-based photographer has been working with light painting for about a decade, transforming nighttime scenes into strange, otherworldly vistas. His latest project, The Inner Landscape, continues this tradition as it positions small, orb-like geometries among craggy formations.?
?? Richard Prince’s early photographs go on show at London’s Gagosian
Richard Prince’s subversion of mainstream motifs explored hidden facets in an all-American identity. Turning his lens to an eclectic range of subjects, from cowboys as a homogeneous idealisation of the Wild West, to his photographs of luxury watches and pens, Prince was above all interested in the sociological slant photography imbued on a subject
Playlist of the week
Illustrators of the week
Gizem Vural
Gizem Vural, hailing from Istanbul, is a celebrated illustrator now based in New York. Educated in graphic design at Mimar Sinan University of Fine Arts, she transitioned to New York to chase her dream of being an illustrator.
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Daye Kim
Daye Kim, a Seoul-based illustrator, is renowned for her simplistic yet captivating depictions of people in everyday scenarios. Drawing inspiration from friends, photographs, and passersby, she crafts stories by blending these figures with her vibrant color palette.
Essi Kimpim?ki
Essi Kimpim?ki, a Finnish illustrator based in Edinburgh, Scotland, is known for her vibrant and whimsical digital illustrations that often feature animals, plants, landscapes, and everyday moments.?
Jun Ioneda
Jun Ioneda, based in S?o Paulo, Brazil, is a multidisciplinary artist and the Creative Director of Estúdio Barca.?
Skip1frame
Skip1frame is a Berlin-based freelance 3D artist known for captivating digital illustrations. His explorations showcase a range of themes and visual abstractions.?
Jonas Hurrle
Jonas Hurrle, or JON/YON, is a Stuttgart-based freelance motion designer renowned for his fresh, experimental, and conceptual work. Drawing inspiration from the 90s and infomercials, his creations are a vibrant blend of intricate pixel art, dynamic typography, and saturated graphics.?
Petra Péterffy
Petra Péterffy is a Berlin-based illustrator and motion designer originally from Budapest. With a keen eye for detail, she draws inspiration from her surroundings.?
A storyteller and a marketer, blended into one imaginative powerhouse, I unlock the code of influence as a Darwinian hypercatalyst, turning consumer conversations into cultural shifts and driving brand growth.
1 年Nice one Raul Arantes! I liked the IKEA effect - having a sense of pride because you put it all together. IKEA and many brands actually bank on this through consumer psychology...a cognitive bias in which consumers place a disproportionately high (sentimental) value on products they partially created. In the 1950s, Betty Crocker had a problem: its instant cake mixes were too easy. The cake was too effortless (just add water, sit and bake), leading to a lack of perceived value and a sense of accomplishment. To address this, they altered the mix to necessitate adding an egg. This minor change made consumers feel more involved in the baking process, enhancing the perceived value of the cake.