Self-esteem and Organization Brand.
Gideon (T.I.G) Ebute-Iwa
High Self-Esteem Coach | Public Speaker | I help individuals build confidence, self-worth, and high self-esteem through personalized coaching and empowering strategies.
Today if an organization is asked to be represented by an employee, their first consideration would not be the person with the best technical abilities but someone with a physical and mental carriage that reflects the confidence and flamboyancy of the brand. Every brand wants to be represented not just with results and profit margins alone but in appearance and how people see the brand.
Staff self-esteem and how they see themselves go a long way in how they represent the brand, and every organisation should aim at having all their workforce fit for the brand not just technically, but mentally and physically in a way that can reflect the brand in good lights wherever they go.
Where do you work?
Generally, what follows when people asked this question is either a commendation or a criticism of the answer you provide and I believe that every organisation will like to get a commendation every time their employees call the organization’s name in answering a question like this.
In most situation what the organisation get depends on the appearance, carriage and mental communication of the employee they’re asking. If the employee is looking tattered, jittering at every turn and carrying himself in a way that shows he feels lesser than the people around him, he’ll reflect the state of every brand he belongs to, even though it might not be true, at that point, he is the representation of the brand and his reflection is how the people around him will judge your brand.
The personal self-esteem of everyone in the workforce is interwoven with the brand esteem of the organisation, the brand esteem of the organisation through its results and how it treats its workforce will impact its standing and this standing will determine how confident the organisation personnel are in wearing the brand of the organisation.
If the brand is great, the staff can be confident, when the staff is confident, they will portray the brand’s greatness.
The organization’s target shouldn’t be to have a few staff in the workforce with healthy self-esteem that can reflect the brand in a great light but to build all personnel in a way that each of them carries a healthy reflection of the brand esteem by developing themselves and always standing as a worthy representation of the brand, especially with physical and mental attributes.
The Reflection.
What kind of reflection do you wish your workforce has when identifying themselves with the organisation, let your imagination do the work for a minute, if a positive appearance, confidence and a display of good mental capacity are part of what you envisioned, healthy self-esteem must be encouraged and taught as an important factor for excellence within the workforce.
Each staff is an independent representation of the organisation wherever they go and their mental and physical abilities determine whether the organisation would get a good commendation or massive criticism wherever they go.
I will like to work where she works, he looks like he works in a healthy environment, and he talks like someone groomed by top-class leaders. These are various examples of good reflections and these are ways that the brand esteem can be improved through the personnel of the organisation.
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The Focus.
One of the major focuses of each organisation should be on how every person can be a good representation of the brand by focusing on building their self-esteem through policies in the organisation that help employees in self-development in different ramifications of life and not just focus solely on improving the technical abilities of the staff.
There must be programs and human resources policies in place that not only align the workforce with the vision and mission of the organisation but must do it in a way that helps the individual see and carry themselves in a way that fused them with the core principles of the organisation and help them develop mentally and physically.
If part of the principles of the organisation is respect, for example, there must be policies in place that reinforce this principle across all levels of the organisation in a way that each person will not only show respect within the confines of the workplace but become an embodiment of that principle in a way that helps the individual see themselves as someone who much gives respect and someone deserving of respect.
When the organisation builds a system that reinforces the self-esteem of its workforce, the brand esteem of the organisation will become more established and boosted because every form of representation especially the human representation of the organisation will always be a positive shining reflection of what the organisation is all about.
Remember, if the organisation is great, both in results and treatment of its human resources, the staff will be confident, when the staff is confident, they will portray the organization’s brand in a great way.
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