SELF-DELIVERY SWEET SPOTS ??; YOUR FREE EBOOK ??; UBER EATS SCARY NEWS ??; A LIL' BIT OF BARBIE NEVER HURT ANYBODY ??
Hey there ???? and welcome to the July edition of our monthly newsletter. Each month we bring you information on what's happening within the restaurant and delivery tech space, make some recommendations that can help to make your restaurant more profitable, and highlight some of the restaurant marketing campaigns that made us hungry for more throughout the month ??
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This month, there's only been one thing on everyone's mind.... and no, it's not Barbie or Oppenheimer....it's our FREE EBOOK !
Ok... so our eBook may not be as newsworthy as Barbie, but if it happened this month, you'll find it here in our newsletter. For the month of July, we're talking self-delivery sweet spots, how Uber Eats slashed up to 8000 Ghost Kitchens from its app as well as some industry-related marketing campaigns that made us hungry for more...
Let's get cookin'!
???The sweet spot for self-delivery ??
You may recall us discussing Ben Affleck's collab with Dunkin Donuts back in the May edition of our newsletter ...
Well, not only did it make us hungry, it inspired us to find out exactly what the sweet spot for restaurant self-delivery is!?
Spoiler alert: it lies at a diametre distance of 2.14 miles.
But what happens beyond that point? Well, that's totally up to you and how profitable you want your restaurant's delivery channel to be ??
Head over to our recent blog post to unlock the secrets to a successful, and oh-so-sweet, self-delivery process.?
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?? STEAL OUR NOTES ??
Is your restaurant struggling with managing its delivery service for optimal customer satisfaction?
Of course, it is! After all, the demand for customer convenience has never been as high as it is today... and neither has inflation!?
With these two factors combined, it's easy to see why so many restaurants struggle with creating an efficient delivery channel.?
That's why we've put together this comprehensive eBook on building an efficient delivery process, just for you ????
We're covering;
? Delivery KPIs to look out for
? Going back to basics with your menu
? Rethinking your packaging
? Automating operations
and sooooo much more!
Get your hands on your very own copy while you can ????
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Ghost Kitchens: A scary venture?
Ghost Kitchens come and go quicker than you can say boo...Get it? ??
But in all seriousness, just this month?Uber Eats slashed almost 8,000 Ghost Kitchens from its app.
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This comes off the back of restaurants looking to buy up real estate on the app that has over?81 million users ?whilst offering similar, if not duplicate menus.?
While we hate to see any restaurant take a hit, we think it's a healthy move from Uber to ultimately improve the end customers' experience.?
What do you think? Is this the beginning of the end for Ghost Kitchens??
Let us know by leaving a comment below??
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July's secret sauce ??
Every month we love to serve up a monthly dish of impressive marketing campaigns or news we've come across within the food industry. These are the ones that really delivered the goods and left us hungry for more this July ??
Come on Barbie, let's get Burger King ??
Sick to the teeth of hearing about Barbie? Totally!
Sick to the teeth of burgers? NEVER.
We just had to put the spotlight on this awesomely presented Barbie Burger created by Burger King .
Not only is it totally on brand for the Barbie fever happening this month, it kind of looks... delicious??
Kudos to the Barbie marketing team. They got us with this one ???
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Sorry Barbie, we meant Pizza Hut ??
Speaking of nostalgia marketing, did you hear Pizza Hut brought back The Big New Yorker earlier this year??
According to QSR , after conducting some consumer research, it turns out that The Big New Yorker, which first made headlines 24 years ago, actually had petitions floating around the internet to get it back on the menu.
That's our Friday night dinner sorted. And Saturday. And Sunday.?
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P.S. If you enjoyed this newsletter, you'll likely enjoy the content over on our blog ??
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About VROMO
VROMO is a leading delivery management software that helps restaurant brands to operate efficient delivery at scale, whilst providing end customers with branded delivery tracking. VROMO integrates with the Point Of Sale system and makes the entire delivery solution fast, convenient, and profitable.