SELF-CARE & BROTHER-HOOD

November is Men’s Mental Health Month, a crucial time to spotlight men’s well-being beyond just the physical. Yet, too often, male shoppers are overlooked within the retail environment, as shopping is associated with being a mission mostly carried about by women. As a result, many brands miss the opportunity to connect with male shoppers in ways that are relevant to them. Challenging this approach, we launched Centrum Men by developing point-of-sale (POS) displays that doesn’t just disrupt the aisle but also speaks to men’s specific health needs, to help them prioritise their wellness from the inside out.

Positioned strategically in the grooming aisle, our Centrum Men POS display reaches men in a familiar space, capturing their attention with targeted messaging on muscle support, immunity, and energy. Taking care of the body is directly linked to mental health, and our display serves as a reminder to men that their wellness matters holistically. By highlighting Centrum Men’s nutrient blend tailored for men’s bodies, we’re helping them build a foundation for mental resilience and vitality – something crucial during a month that focuses on the importance of mental health. This Men’s Mental Health Month, we’re proud to disrupt outdated assumptions and create a space where men feel empowered to invest in their whole health – mind and body. At integer/hotspot, we believe in GREAT WORK THAT WORKS and in honour of men’s mental health awareness month, we believe in supporting men’s health year-round with campaigns that resonate and make a difference.