Selecting the right PSS and, or OMS

Got you! Now, you might expect me to delve into how to select a system, but instead, I'll draw an analogy to selecting running shoes.

For those unfamiliar with running, finding the perfect pair of running shoes can be quite challenging. Here's a brief overview:

Some people enter a shop, browse around, and spot the most aesthetically pleasing running shoes. Bravo! Appearance is undoubtedly important and takes precedence. After all, you don't want to look outdated or pair your outfit with mismatched shoes.

Purchase the same shoes worn by Usain Bolt and you might believe you can sprint 100 meters in under 10 seconds. Granted, there's proof he could. But no, you can't! Or perhaps buy the same shoes Eliud Kipchoge wore when he completed a marathon in less than 2 hours and you'll think you're on track to qualify for the Olympics in Paris this year. Congratulations, you're in for a treat!

You could also watch shoe reviews on YouTube or take advice from your friend. Yes, your feet are like his.

In fact: opt for the most expensive ones. Nothing can go wrong with pricey shoes produced in the same factory as the cheaper ones. Remember, it's not the quality that wins, but the status symbol. If you wear them, ensure you don't remove the price tag. That will surely impress everyone around you.

On the flip side, choosing cheap shoes will come back to haunt you. Rest assured, they'll fall apart sooner, the cushioning will disappear after a few miles, and they won't offer the stability you require. Welcome to the world of good health insurance – your orthopedics will thank you.

Granted, considering the above points isn't entirely wrong. However, the shoes must suit you, your feet, and your running style. Do you prefer roads, trails, treadmills (oh, how I despise those), or primarily run on tracks?

What distance do you cover? The longer the distance, the softer the shoe should be, as comfort takes precedence over speed. Do you have wide or narrow feet? Do you run in England (cold and rainy) or like I do, in a hot and humid climate?

Your choice of shoes will impact your knees, hips, spinal cord, and neck. Ill-fitting shoes will result in blisters – they're quite the sensation when you can pop them. Additionally, but primarily for trail runners descending steep slopes, losing toenails (we always say, that's how you can identify trail runners). In rainy conditions, a good grip on your shoes is essential.

Remember: you can always observe what shoes others are wearing, but ultimately, it's your shoes, not someone else's. You have to feel comfortable. The shoes have to support you. Then, you'll achieve the best results and enjoy your run.

Similarly, remember: you can always observe what system others are using, but ultimately, it's your system and your business, not someone else's. You have to feel comfortable. The system has to support your business. Then, you'll achieve the best results, and using the system for distribution and sales will be more enjoyable.