Social media has become a powerful trendsetter, presenting both opportunities and hurdles for retailers. For customers, the pressure of being on trend is always counted as a major influence of social media. It has become essential to comprehend how brands can leverage the current hype cycle by re-merchandising existing inventory to achieve true speed-to-market. Let's delve deeper into three dominant aesthetics gaining traction: #OldMoney, #OfficeSiren, and #BohoStyle, exploring how to optimise these trends within your store/wardrobe.
#OldMoney: Timeless Elegance with a Modern Twist
Inspired by the lifestyle of generational wealth, #OldMoney offers a refined interpretation of the classic American style. This aesthetic references the iconic fashion of '90s socialite Carolyn Bessette-Kennedy and blends elements of #TennisCore and #Nautical influences. With views increasing by an average of 36% year-over-year, this trend shows no signs of slowing down.
Key Outfit Anchors:
- Linen Loungers: These relaxed-fit pants boast comfy elastic waistbands and subtle details like belt loops and darts for a touch of tailoring.
- Luxe Linen Button-Ups: Crafted from premium linen or poplin, these shirts come in muted colours with a relaxed silhouette. They feature deep cuffs and cutaway collars for a sophisticated touch.
- Polo Power Play: Offered in classic piqué for a timeless base, fine-gauge knits for a luxurious upgrade, or oversized rugby fits for a younger vibe, all polos boast tipped details on the collar and cuffs for a sporty touch.
- Varsity Vibe Jackets: These jackets feature a modern twist on the classic with colour-blocking baseball collars, striped cuffs, and a mix of fabrics.
- Cricket Cable Knits: These sweaters come in cardigans, traditional cricket sweaters, and vest styles. They feature cable knit detailing with contrasting ribs and tipping accents.
Sell and Use Strategies:
- Timeless + Varsity = #OldMoney Magic: Marry classic staples with varsity-inspired pieces to capture the essence of #OldMoney.
- Hold the Markdown Hammer: Don't rush to discount neutral-toned linen pieces, as they're the foundation of the #OldMoney look.
- Bulk Buy for the Big Leagues: Evaluate your annual knitwear plan to see if there's an opportunity to buy cable knit sweaters in bulk, capitalising on the varsity trend.
- A #ModernMariner Color Story: Prioritize merchandising neutrals, blues, and stripes to create a nautical-inspired interpretation of the #OldMoney trend.
- Seamless Seasonal Shift: Transition from bright and breezy summer aesthetics to more subtle and minimalistic accents. Use a befitting prominent homepage and accordingly strategise social media placement to ensure a smooth shift into back-to-school promotions.
#OfficeSiren: Owning Your Power with a Touch of Sass
The #OfficeSiren aesthetic, experiencing a monumental 510% increase in interest year-over-year, blends corporate and sensual styles. Rooted in the "corporate clubwear" of the early 2010s, this trend appeals to a broad demographic by reclaiming individuality and sensuality while playfully mocking corporate culture. #OfficeSiren began as a youth movement but has evolved to encompass a wider audience. This trend's broader appeal is due to its grounding in return-to-work themes with a nod to the early 2010s' corporate clubwear.
Key Outfit Anchors:
- The Tailored Vest: Ditch the layering and rock this fitted silhouette as a top. Often paired with wide-leg trousers for a head-to-toe vibe.
- Mary Janes Power: Mary Janes, with their signature kitten heels and chic pointed toes, come in classic black or bold pops of colour like cherry red. Loafers are also a strong contender in this trend.
- The Versatile Button-Up: This essential comes in both fitted and boxy cuts, with cropped lengths offering a modern twist. Classic white and blue pinstripes are a surefire way to make a corporate statement.
- Wide-Leg Wonders: High-waisted trousers with darts or volume pleats create a flattering silhouette that's both comfortable and confident.
- The Mini Skirt with a Kick: Tailored fabrics with high slits and hidden zippers ensure a touch of sass in these mini skirts.
Sell and Use Strategies:
- Corporate Chic Meets Sultry Vibes: To embody the # OfficeSiren look, strike the perfect balance between professional polish and a hint of sensuality.
- Double Duty Vests: Extend the life of your vests by repurposing them for transitional months when layering comes back into play.
- Early Bird Gets the Mary Janes: Get ahead of the back-to-work rush by pulling forward Mary Jane deliveries from your fall collections.
- Revamp & Refresh: Don't let unsold boyfriend shirts and midi skirts gather dust! Repurpose them into trend-aligned shorter silhouettes.
- Colour Confidence: Inject vibrancy into your work wardrobe with pops of colour like #RadiantRed or pinstriped pieces. Don't forget to highlight the edgy side of the trend with chic #Leather options.
- The Complete Look Package: Encourage shoppers to build their outfits with "complete-the-set" recommendations. Think pairing a statement blouse with a matching skirt for the ultimate #OfficeSiren style.
#BohoSpirit: A 70s Revival with Modern Flair
#BohoStyle, with its flowing fabrics, lace accents, and Western influences, has made a significant comeback, channelling the free spirit of the 1970s. This trend has garnered significant interest, with a staggering 70% increase compared to last year. #BohoStyle offers the perfect blend of individual expression and community spirit. The #NuBoheme variant celebrates femininity with flowing cuts, lace, denim, and leather, with fringing being a key design element.
Key Outfit Anchors:
- The Breezy Maxi: Featuring delicate lace or eyelet details, this maxi skirt is crafted from light, breathable fabrics like cotton or linen. Look for billowy A-line fits with tiers and flounces that add a touch of whimsy.
- Statement Sleeve Sensations: Boho blouses are all about relaxed silhouettes and beautiful sleeves. Choose from sheer or semi-sheer woven tops featuring statement sleeves like a balloon or dramatic trumpet styles for a true "wow" factor.
- Saddle Up with Cowboy Boots: Channel your inner cowgirl with high-quality suede or leather cowboy boots. Available in low to knee-high lengths, these boots often feature decorative stitching and cool Western motifs.
- The Oversized Denim Dream: Dive into comfort and style with the oversized denim shirt. Look for a soft feel, Western-inspired pockets, classic button-up fronts, and playful fringe details.
- The Flattering Flared Fit: Bootcut jeans are back in a big way! Choose from classic bootcut silhouettes or cropped kick flares for a flattering fit that tapers through the thigh and widens at the knee.
Sell and Use Strategies:
- Mix & Match Magic: Showcase the versatility of flowing fabrics and layering options by creating inspiring #BohoStyle mix-and-match displays.
- Right-Sizing for Big Sales: Ensure you have enough stock of popular items like cowboy boots to meet customer demand.
- Repurpose & Refresh: Don't let slow-selling shirt fabric sit idle! Transform it into on-trend drawstring maxi skirts for the upcoming fall season.
- Extend Your Silhouettes: Capitalize on the enduring popularity of vintage styles by extending the length of poet blouses into tunics for the colder months.
- Create a #BohoHaven: Designate dedicated sections in-store and online to create a #BohoStyle haven for your customers.
- Cross-Merchandise for a Cohesive Look: Pair these items with lace bralettes to tap into the growing casual bridalwear trend, offering a complete #BohoSpirit look.
By implementing these strategies, retailers and customers can harness the power of social media trends. Retailers effectively re-merchandise existing inventory and keep their offerings fresh and relevant to today's fashion-forward consumers. This approach allows them to be more agile and adaptable in a fast-paced fashion landscape while customers get to be on top of all trends.?
