Seize Media Opportunities: Why Expertise Doesn't Always Matter

Turning down a media opportunity because it's not in your wheelhouse? Think again.

Sometimes, the most impactful media placements come from unexpected places.

Anti-PR Strategist Karla Jo Helms?recently shared her insights on this very topic in her YouTube video. Her advice? Don't be afraid to speak to what you know, even if it's not your primary area of focus.

Watch the full video here or continue reading to find out how to amplify your brand and bring your potential to the fullest.

Treat Media Like a Client

When a journalist reaches out for commentary on a topic that's not directly related to your product or service, it's tempting to decline. But according to Helms, that's a mistake.

Instead, approach the opportunity as you would a client consultation. You have valuable information and insights to share, even if they don't perfectly match the media's angle.

By offering your unique perspective and tying it back to your area of expertise, you can establish yourself as a go-to resource for journalists and expand your thought leadership beyond your immediate niche.

Bridge the Gap

Media outlets often are trying to gauge public perception of a particular issue.

While you may not have all the answers, you can provide valuable context by comparing what people feel to what you've observed in your work.

For example, if you're a cybersecurity expert asked to comment on a high-profile data breach, you can discuss the broader implications for businesses and consumers, even if you don't have inside knowledge of the specific incident.

This is where your expertise comes into play.

When drawing parallels between the topic at hand and your own experiences, you can offer fresh insights that journalists may not have considered.

Frame It Back to Your Expertise

No matter how tangentially related the media opportunity may seem, there's always a way to bring it back to your core message.

Use the interview as a chance to showcase your expertise and highlight how your product or service addresses the challenges being discussed.

For instance, if you're a marketing automation platform asked to weigh in on the future of AI in business, you can talk about how your solution helps companies design AI to improve customer engagement and drive revenue growth.

Frame your commentary in the context of your offerings to subtly promote your brand, while providing value to the audience.

Seize the Spotlight

Media exposure is invaluable for building brand awareness and credibility. Every opportunity to get your name and face in front of a wider audience is a chance to attract new customers and establish yourself as an industry leader.

As Helms puts it in her video, "You're the expert. Don't shy away from an opportunity. Exposure is big."

Embrace the chance to share your knowledge and insights, even if it means stepping outside your comfort zone.

Contact JOTO PR Disruptors and?we can help you seize media opportunities and skyrocket your growth.

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JOTO PR Disruptors

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