SEEN Studies: Introducing SEEN Works' Weekly Thought Leadership Reports

Every week SEEN Works deep-dive into the latest beauty news to bring SEEN Studies, our data-driven insights report, to our team, clients and network. Spikes in search interest, shifts in volume of conversation, and viral social media trends and hashtags; our compelling and tangible insights are a team effort between myself and our Associate Beauty Editor, Suzanne Scott.?

Selecting the Topics

What gets the spotlight? We're all ears when it comes to beauty trends (especially the ones causing a stir on TikTok), digital news, platform updates, consumer demographics and industry insights. Armed with an arsenal of tools, we delve into real-time data to offer a comprehensive 360-degree view of what’s happening in the beauty world and beyond.

Fuelling Strategy

Our UK and US teams get a first taste of these insights to inspire the thinking of the global agency. Whether it's shaping pitching angles, fuelling brainstorms, crafting email e-blasts, designing event concepts, or informing new business pitches, these insights guide our thinking and empower us to create relevant and engaging ideas.

Empowering Partnerships

Externally we share these insights with our valued clients, paired with actionable advice and recommendations straight from the account teams. We're offering our clients more than trends – we're offering them strategic direction, helping them navigate the ever-changing landscape armed with robust, data-driven insights.

The impact? It’s a win-win. Internally, we're well informed and inspired. Externally, our clients have a competitive edge. Our weekly insights reports are our commitment to staying at the forefront of the industry and empowering our team and our clients.

To find out more or to sign up to receive our weekly insights reports, email [email protected].

- Megan Luck, Digital Director of Data & Insight, SEEN Works