Be Seen, Be Heard…To What Extent?

FOMO is something that we’ve all experienced but it is also something that businesses suffer from. In an age where 43% of internet users resort to social media as their main brand market research tool, it is very easy to see why. Couple this with the fact that the typical lifecycle of a TikTok trend is 3-4 days, and it becomes even easier to understand this sentiment.?

This makes it common for brands to fall into the trap of equating social media trends with immediate success. Nonetheless, the line that divides relevance and veracity is often a very thin one. Social media platforms provide a great point of contact with target audiences. However, sometimes we seem to forget that the underlying objective of social media platforms is that of connecting people, and people can sense when something feels fake. Showing up as yourself is always the real winning formula.??

Our approach? In case of difficulty, our dictum is to always strip it back to who we really are, the values we stand for, and what we have set out to achieve. Beyond the viral content, we believe in human-centric connections. Trends are fun and relevance is essential, but realness is the key factor that can spark a genuine link. Here are three ways in which we stay true to ourselves on social media:

• Swivel Sneak Peaks - Whether we’re working away at our desks, playing a game of pool, or enjoying the office views; it’s only the real everyday moments that make it to our feeds.

• The Consistency Glue - We believe in showing up consistently and having our values act as the common denominator that glues our feeds together.?

• Our Thoughts - Our social media platforms are a place for us to share the thoughts that make us, well, us. It might be a lighthearted motivational moment or what makes products great; it’s the same things you’d hear us say at the office.?

So when it comes to our social media content, we’ll only say one thing…come for the fresh content but stay for the authenticity.?