Be Seen, Be Heard, Be Noticed

Establishing a personal brand is not just a trend – it’s a necessity for legal and financial professionals.?

With so many professionals offering similar services, standing out requires a thoughtful strategy.?

With our "Be Seen, Be Heard, Be Noticed" framework, I want to share with you actionable steps to craft a personal brand that truly resonates with your audience.

The Power of Personal Branding

A strong personal brand is more than just a buzzword. It's your professional signature, what people say about you when you're not in the room, and the impression that sticks with clients long after a meeting is over.?

Building a robust personal brand is not just about standing out; it's about creating a legacy that resonates with your audience. So, how can legal and financial professionals craft a personal brand that truly reflects their expertise and values? Let's dive in.

Defining Your Legacy

Imagine it's years from now. What do you want people to say about you? What impact do you want to make? Your legacy is not just about the here and now; it's about leaving a lasting impact through mentoring, innovation, and community involvement.

Uncovering Your Unique Selling Proposition

• Unique Experiences and Qualifications: Your certifications and degrees showcase expertise and dedication. For example, a family lawyer passionate about children's rights with certification in family mediation.
• Personal Stories and Achievements: Share stories of challenges overcome or lessons learned. This humanizes your brand and creates connections.?
• Identifying Your Special Something: What makes clients choose you? Reflect on feedback from clients and referral partners.

The "Be Seen, Be Heard, Be Noticed" Framework

?Be Seen:

Visibility is the cornerstone of building your personal brand. It's not just about being present; it's about showing up where it matters most.

Examples:

??Update Your LinkedIn Profile: Your LinkedIn profile is often the first impression potential clients and partners have of you. Make sure it's up-to-date, highlights your expertise, and showcases your achievements.

??Regularly Share Insightful Posts: Engage with your network by sharing articles, insights, and updates related to your field. This not only demonstrates your knowledge but also keeps you top of mind.

??Connect with Your Ideal Audience: LinkedIn is a powerful platform for professionals. Connect with individuals who align with your target audience, such as potential clients or referral partners.

?Be Heard:

Establishing yourself as a thought leader is key to being heard in a crowded space. It's not just about sharing content; it's about sharing valuable insights and solutions.

??Start a Blog: A blog allows you to delve deeper into topics relevant to your audience. Share your expertise, discuss industry trends, and offer solutions to common challenges.

??Contribute to Industry Publications: Writing articles for industry publications not only positions you as an authority but also expands your reach to a broader audience.

??Speak at Conferences and Webinars: Speaking engagements are invaluable for showcasing your expertise. Whether it's a virtual webinar or an in-person conference, sharing your insights and unique perspective can leave a lasting impression.

?Be Noticed:

Engagement is the heart of being noticed. It's about creating meaningful connections with your audience and fostering a sense of community around your brand.

??Engage on Social Media: Don't just post; interact with your audience. Respond to comments, ask questions, and participate in relevant discussions. This shows authenticity and builds rapport.

??Create Behind-the-Scenes Content: Humanize your brand by offering glimpses into your daily work life. Whether it's showcasing your team, sharing client success stories, or offering insights into your process, behind-the-scenes content adds a personal touch.

??Utilize Video Content: Video is a powerful tool for connecting with your audience on a deeper level. Consider hosting educational webinars, sharing client testimonials through video, or creating short, engaging clips that showcase your personality and expertise.

If you want to learn more about how to build your personal brand that stands out and gets the attention – then you need to check out my latest podcast episode on this topic:?

How do I implement the framework?

Building your personal brand is a journey that requires consistent effort. Here are some actionable steps to implement the "Be Seen, Be Heard, Be Noticed" framework:

• Start Small: Dedicate a specific time each week to focus on your personal branding efforts. Whether it's updating your LinkedIn profile, writing a blog post, or engaging with your network, consistency is key.
• Utilize Free Tools: Take advantage of social media platforms like LinkedIn, Facebook, and Instagram. These platforms offer free ways to share content, connect with your audience, and build credibility.
• Engage Authentically: When interacting with your audience, be genuine and authentic. Share your insights, ask for feedback, and show appreciation for your followers. Building a personal brand is about creating meaningful connections.

Amplifying Your Impact

1??Speaking Engagements:

• Webinars: Host educational webinars on topics relevant to your audience. Share your expertise and offer valuable insights.
• Live Shows: Consider hosting live shows or Q&A sessions on social media platforms. This interactive format allows you to engage directly with your audience in real-time.

2??Video Content:

• Client Testimonials: Capture video testimonials from satisfied clients. Video adds a personal touch and authenticity that written reviews may not convey.
• Educational Videos: Create short, informative videos on topics related to your field. These can be shared on social media, your website, or through email campaigns.

3??Podcasting and Guest Podcasting:

• Host Your Own Podcast: Podcasting allows you to share in-depth insights, conduct interviews, and connect with listeners on a personal level.
• Guest Podcasting: Being a guest on other podcasts exposes you to new audiences and establishes credibility in your field. Share your expertise and unique perspective with a broader listener base.

Making Your Mark

Building your personal brand is not just about standing out; it's about leaving a mark on the world in a crowded field of professionals.?

By defining your legacy, uncovering your unique selling proposition, and implementing the "Be Seen, Be Heard, Be Noticed" framework, you can create a brand that resonates with clients and industry peers alike.?

Remember, it's not just about what you say; it's about how you make people feel. So, start today, take small steps consistently, and watch your personal brand grow and make a difference!

I’d love to hear from you.? What are you doing to build your personal brand?