Be seen and heard more from your ideal potential buyers for free today.

The most significant harm for any business is to be invisible.?

Their ideal buyers have yet to learn.?

• they exist,?
• there business matters,?
• their unique offers -work,?
• they solve their unique pain points,?

Growth and profitability depend on being seen and heard more to sell more - in a digital world. It is critical - to stand up and rise above the market's noise.?

Today most industries with average sale values up to?$50,000?- buyers now want to avoid meeting a human to complete the sale - it's digital?buying?all the way.?

Yet only some businesses are digital?selling?(Social Selling) all the way. (pro-tip this is your competitive advantage if your business acts quickly to transform - remove costs, waste and increase revenue)

Starting or Investing in a Business Newsletter is one way to stand up and rise above the noise - with little cost.?

Since 2008, the newspaper industry has experienced a?68% drop?in advertising revenue. *Source: Brookings

Newsletters are filling this void.

• Across 40 countries,?16% of readers?accessed news + information via email.?
• ?In the US, it's 21%.

The potential audience size for email newsletters is??

• ~4.26B email users worldwide in 2022,?
• ~100M new users join each year,
• There are ~250M+ unique email users in the US alone.?

More people are reading, sharing and paying for?high-quality knowledge and solutions for their problems.?

Business model: Why newsletters make sense (and how they generate revenue).

There are four ways to monetise newsletter audiences:

• Free newsletters: These make money through advertising or affiliate deals.
• Free newsletters: that drive attention and engagement and may lead to future ideal buyers,?
• Low-cost subscriptions: $5-$10 per month or $50-$200 per year.
• High-cost subscriptions: from $50 per month or $500 plus per year.

Many of these can be the basis for a multimillion-dollar newsletter business; combined, they fit into a robust business model supporting many different businesses' strategies.?

Once a newsletter is set up correctly, you can run it from anywhere - with access to the internet.?

Core issues: WHY?should potential buyers read or view your newsletter over all the other potential things they could be doing??

Does your offer?- your reporting have enough width and depth (complexity) to provide real solutions to real problems and add value to readers?

Differentiate: Make sure to distinguish your points of view as interesting enough - tens of thousands of competitors - just like your business.?Your WHY?matters a lot - just as much here as to the rest of your business.?

Segmentation:?There's no limit to the number of free or paid newsletters you can have, although their costs and value scale differently.

Accountants might provide several free newsletters as part of a growth of new clients strategy—High Net Worth Individuals Newsletters - capital gains tax, and tax deferment may be some subjects of interest - one example.?

What could you do in your industry??

Value:?The more you build your subscriber base, the more you build your opportunities - more subscribers - better content and better solutions for readers or viewers - the more potential your business has of being on their consideration list - your business has been seen and heard more.?

Subscriptions: provide?better content, diversity of writers and views, building more significant depth of knowledge.?

In doing so, you attract more people who value your improved content and subscribe more.?

Generally, paid subscriptions work best when your free subscribers reach 10,000 users.?

Are you considering entering the newsletter industry?

Do you have a clear understanding of your WHY??

Let's chat.?

Regards?

David?