SEEM-ingly Complex: Search Engine Equity Migration ??
"Br8kthru | Marketing + Tech Newsletter"

SEEM-ingly Complex: Search Engine Equity Migration ??

Imagine you’re creating a new website. You’ve developed the site, drafted and input the copy, and prepared the designs — only for all your traffic and engagement metrics to be down at launch. What happened? Your search engine equity probably didn’t transfer. Keep reading to learn about the importance of search engine equity migration (SEEM) and Br8kthru’s approach to SEEM.


Two people working at laptops takes up the bottom third of the image. The person on the right is looking over the shoulder of the person on the left. Their laptops are labeled "Website A" and "Website B." Text on the upper two thirds of the image reads "SEEM enables newly launched websites to retain, and even gain, authority in the eyes of search engines, improving traffic and engagement from the start."
"SEEM enables newly launched websites to retain, and even gain, authority in the eyes of search engines, improving traffic and engagement from the start."

The Value of Search Engine Equity Migration (SEEM)

Summary

Search engine equity migration, or SEEM, is the process of moving search engine equity from one site to another. The outcome we’re after is transferring all the rankings + authority built over time by the previous site or domain. When using SEEM, you’ll experience stronger site traffic and engagement, right after launch.

Br8kthru's Take

When a new website is launched, the existing search engine equity is not automatically transferred to the new site, meaning any SEO progress you’ve made could be lost. Br8kthru’s proprietary process ensures this scenario doesn’t happen. With SEEM, you can retain your search engine equity and remain at the top of the SERPs. From a site audit and crawl to redirecting URLs and updating metadata, we help efficiently and effectively migrate your site to retain — and gain — ground in search engine results pages.


Company News


A person flambéing something is in the background of the image. In the foreground, text reads "Choose Your Quickfire Solution." Under that, text reads "Content," "Interactive Design," "Search," and "Social Media." Above each piece of text is a small icon that demonstrates what the service entails, such as a pen and paper for Content and a magnifying glass for Search.
"Choose Your Quickfire Solution: Content, Interactive Design, Search, Social Media."

Fast. Agile. Focused. Cost-Effective. Br8kthru’s Quickfire Solutions check all those boxes and more. Our newest service offering is designed to address your most pressing digital marketing challenges — quickly.Quickfire Solutions will improve your digital marketing strategy and execution with defined deliverables, a dedicated team, and a fixed timeline. We offer the following sprints:

  • Content Marketing
  • Interactive Design
  • Search Marketing
  • Social Media Marketing

Stay ahead of the competition with Quickfire Solutions.


Industry News

A gradient background fades from dark purple to pink. In the background are multiple dots and lines designed to represent a neural network or LLM. Over top of the background is a search engine bar with the word "Generate" instead of the word "Search."
Is "GEO" the New SEO?

Is “GEO” the New SEO?

Move over SEO, there’s a new search strategy in town. Generative engine optimization, also known as GEO, is an emerging approach to search that combines traditional SEO tactics with an understanding of how generative AI prioritizes content. Luckily, many standard SEO practices and principles are still applicable to GEO. As this new form of optimization continues to rise, find ways to leverage both SEO and GEO to create a flywheel of optimization for your site. And remember — content should be for humans, search engines, and AI, not just one or the other.


An image of a sample Google search displays on both a desktop monitor, in the background, and on a cell phone, in the foreground. The search is for "Google," and the results demonstrate a number of Google logos and related images.
No Cookie Deprecation? No Problem.

No Cookie Deprecation? No Problem.

In a move some are calling “surprising but not shocking,” Google has announced it will no longer be deprecating third-party cookies in its browsers. Instead, the search giant is leaving the choice to users. The exact details of this shift remain unclear: how users will be promoted, where the prompt will appear, what language will be used, and so on. One thing that is clear, though, is that advertisers should continue to prepare for a future that isn’t dependent on one single channel or piece of technology. Instead, stay agile and resilient — more changes are inevitable.?


An image of someone looking at their phone while sitting in front of an open laptop, as if checking email.
"Hi FNAME!" Your Guide to Email Personalization

"Hi FNAME!" Your Guide to Email Personalization

In an increasingly technological world, customers are seeking more personalized interactions. Using a combination of generative and analytical AI, businesses can create more customized, human interactions to support their customer journeys. AI can support by generating subject lines, ideating copy, analyzing engaged customers, and identifying ideal times to reach out. Keep in mind, though, that people are looking for more human interactions, so it’s important not to solely use AI in email. Maintaining a human touch will be key to striking the balance between efficiency and efficacy.


Thanks for reading, and stay tuned for more news?+ insights next month.


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