Seeing a Sudden Drop of Traffic On Your Website? Here’s What You Should Do

“You can’t just open a website and expect people to flood in. If you really want to succeed, you have to create traffic.” -Joel Anderson, Walmart CEO

There are a lot many reasons for a website to have a low traffic. If you are also seeing a sudden drop of traffic on your website, here are some possible reasons that might be behind this drop:

• Your website is painfully slow
• Your content is not good enough or is irrelevant. Google and other search engines have become advanced enough to understand and recognize good content and poor content.
• The bounce rate is too high
• It gives a bad user experience
• The information on your website is outdated
• Your website isn’t responsive and doesn’t work properly on various devices
• It isn’t search engine optimized
• It contains too many broken links
• You are using too many competitive keywords on your website
• You are not reaching your target niche

Whatever the challenge or problem, there is always a solution that accompanies it. So, here are a few tips and ways with which you can significantly increase your website traffic: 

• Online advertisements can generate countless clicks to your website. Get them in front of the right users i.e your specific target audience and you will surely increase your traffic to a great extent.
• Guest blogging is another way with which you can increase the traffic to your website. Submit your blog posts on popular blogs related to your niche that accepts guest posts. This is a good tool for generating visitors to your website. For this, you’ll have to find websites similar to your niche and they should be the ones that accept guest posts. One more thing to remember is to be respectful when approaching any sites that you want to guest blog on.
• Blog commenting is another way to generate a good amount of traffic to your website. In order to do this, you’ll need to find sites that are posting content related to your niche and leave comments only on relevant industry blogs. With blog commenting, you’ll not merely get visitors but also you’ll get more conversions and visibility as a result. However, avoid embedding links in your comments or it might look like a spammy comment. Refrain from using the name of your business as your commenting name or anywhere in the content since that might make your comment look like a promotional one rather than a genuine one.
• Promote your website on various social media channels. Social media has the ability to generate a large amount of traffic and sales. There are literally billions of active users on social media. Your target niche lies there too. So, why not connect with them on a platform where they spend most of their time. Companies today have realized that they can’t do without an active presence on social media platforms and thus, have started making their presence on a number of social media and digital channels. Content marketing works well in combination with social media. You can make a time schedule for your social media posting and sharing.
• Keep all information on your website up to date. Make sure all your website content looks fresh and recent.
• Focus on long-tail keywords rather than single words in your site. Use all relevant terms and phrases related to your topic
• Provide a good user experience to your users. Do not frustrate them with a bad design or a complex navigation. Your website navigation should be simple enough for your users to be able to find their way around in your website. Your website loading speed should be fast. All information on your website should be complete, especially contact and support information. There shouldn’t be a countless number of popups popping on your user’s faces. Also, there shouldn’t be any music that starts automatically because this tends to frustrate most of the users. Skilled web development services ensure to create user-friendly web designs.
• Build an email list. It is an amazing tool for driving traffic to your website. In order to build an email list, you will have to initially offer rewards or freebies to your users in return for filling out your email form.
• Search engine optimize your website in order to make it rank better in search engine results pages. Fix all SEO related issues in your site. This is known to increase your website traffic significantly.