Seeing green: the rise of ecofriendly online shopping
International Luxury Group (ILG of Switzerland AG)
Consumers want to align themselves with companies that are compatible with their eco-friendly values. With information available on our fingertips about the environmental practices of companies and products, buyers want to know more about the brand’s eco-conscious values
A critical enabler of this movement is e-commerce because it provides accessibility, transparency, and innovative solutions for eco-conscious consumers.?There has been a surge in online marketplaces dedicated to sustainable products
A good example is EcoCart, an app which partners with retailers to power a carbon-neutral and climate positive buying experience. It calculates the carbon footprint of products, giving shoppers the opportunity to offset the emissions at checkout through brand-sponsored sustainability projects.
The company says the percentage of consumers that choose to make their purchase carbon neutral at checkout has grown from 4% at the start of the company’s launch to 28% today, with some brands and their customers going beyond carbon offsets and increasing contributions for climate positive impact.
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These kinds of platforms are being boosted by blockchain technology
The circular economy concept
This growing eco-consciousness is a serious bottom line issue that brands simply cannot afford to ignore – especially with statistics such as one recently published by Deloitte, showing that consumer purchases of carbon offsets are set to grow into a whopping US$100 billion market in developed economies by 2030.