Are They Seeing Enough?

How long are visitors spending on your website?

In Contentsquare 's?2022 Digital Experience Benchmark Report, they reported an average of 4 minutes and 17 seconds for a browsing session, across all industries.

They also reported that the average time someone spent on a page was 55 seconds. So a user would typically visit 4 or 5 pages on a website to reach the average session time.

So…?Are your visitors spending this long on your website? Or do they cut tail and run?

You can check this data in your website analytics. For example, if you use Google Analytics you could look at the “Average Session Duration” or “Average Time on Page”.

Now let’s talk about why this matters for you.

The more time someone spends on your website, the more they get to know your business. They can learn more about your products or services, create a personal, emotional connection with the problem you solve, and make a decision if they want to be a customer.

If someone only spends 10 or 20 seconds on your website, then they clearly aren’t getting the chance to learn enough about your business and how you could help them.

In marketing, we have a term for time spent on a page called “dwell time”. It’s an SEO metric that many business owners don’t know you need to track, but something that marketers love.

Dwell time measures the length of time a user takes to analyze a page before they click back to the search results. If a page has a low dwell time, then this usually indicates that the page didn’t match the search intent of the user.

Google doesn't specifically say that they use dwell time as a ranking factor in the search results...

However, I’m going to tell you that?there is something that the top results in the search engine usually have in common… They have a high dwell time.

Search engines like Google show results they feel are most relevant to the search terms entered by a user. If your page is relevant, it helps the user and they spend time on your site, naturally you’re going to see better results.

Your business can generate more leads, you can make more sales and at the same time, you can work on being more visible in the search engines.

Think about the most important pages on your website. These are likely your homepage, product pages, service pages, and the valuable blog content that you’ve created. (You are creating blog content, right???).

Now, look at your analytics data. How long are your users spending on each of your important pages? Is it close to 55 seconds? Is it a lot more? Is it a lot less?

For every page that has users spending less than 55 seconds on average, this represents an opportunity to make improvements. This could be a better headline, clearer content, more images or video, and so on.

Once you change these elements and make your pages more relevant to the search queries of your users, you’ll find they’ll spend longer on your website. Now you have a much higher chance of turning a visitor into a lead or a new customer.

If you’d like some help with identifying pages on your website that are underperforming,?you can book a call with me. We’ll go through your analytics data and talk about how we can help your visitors to spend longer on your website.

Don't weaken ??