Seeing is Believing: Meet Panoptikon, your friendly provider of visual cleverness

Welcome to Panoptikon, your destination for inspiring architectural 3D images, film and virtual experiences! Allow us to introduce ourselves through this opening blog post that gets to the heart of our craft and reveals our passion for exquisite image-making.

Panoptikon (the name comes from the Greek word "pan-optes," which means to see everything) was launched in 2013 by architect Tudor Vasiliu, after successfully running another visualization studio he had co-founded 7 years prior. Back in the day, the Architecture & Engineering industry was only recovering from the 2007–2008 recession. Paradoxically, Romania had just adhered to the EU, so local real estate developments were slowly but surely entering a new, exciting era.?

In this uneasy context, our very young studio quickly attracted interesting projects from new and old clients, so our start-off has been quite intense. Tudor already had extensive experience creating captivating imagery and animation: beginning with hand drawing before University, all through the later craze of Photoshop and 3DsMax. Plus, he had a flair for attracting like-minded people. So he gradually gathered a gang of architects, tech-savvy professionals, and visual romantics, united by common artistic passions: cinema, visual arts, design, and photography.

Over the years, the team visualized residences, offices, hotels, culture venues, hospitals, masterplans, shopping malls, stadiums, industrial parks, museums, universities, and even works of art, product designs, and landscape designs. Furthermore, we kept up with the latest technological advancements, and we broadened our portfolio with films and animations, concept design, and VR interactive tools.

We take pride in our achievements: producing work that helped win 1st place in architecture competitions, collaborating with experts from various fields, and being awarded the CGArchitect Architectural 3D Award in 2019, the equivalent of the Oscar for our work in the field.?

We’ve taken on the responsibility to constantly grow our communication skills and make our work more relevant to its rightful audience. Panoptikon draws inspiration from state-of-the-art advertising, storytelling techniques, and the psychology of perception. We’re competing with ourselves to meet the needs of the most discerning customers and the most complex architectural projects.?

From a different perspective, we’ve evolved from a boutique studio beginning to a responsible, business-proficient visualization company. We’re respectfully aware that our customers need outstanding service and a hassle-free experience working with us as their partner. So we try to exceed their expectations with the latest visualization solutions, marketing-aware choices, and expert consultancy.?

We pride ourselves on a gender-balanced, socially-engaged team that surpasses local borders. We strive to ensure a friendly and collaborative experience for all our colleagues. We’ve spent the last 6 years in a beautiful office space surrounded by austere concrete walls, inspiring books and photographs, and huge windows overlooking an ever-developing city skyline.?

At Panoptikon, we're always keen to work with emerging artists, and we're expanding towards film production and VFX, metaverse and real-time experiences, world-building, and experiential shopping. We're committed to providing our clients with carefree, captivating imagery to help them stand out in a competitive market.

In a nutshell, if you're looking for an architectural visualization studio that can help you bring your projects to life and captivate your audience, look no further.

Drop us a line to learn more about our services and how we can support your next project.