See you soon Athens, we’re expanding to Greece!

We’re excited to announce our first properties in Greece, located in two handpicked neighbourhoods in Athens.?

Bob W Psyri and Bob W Akadimia will showcase our tech-driven approach to hospitality in the heart of the city. The Akadimia district is an exceptionally convenient base for exploring Athens' iconic landmarks (a 20-minute walk from the Acropolis and 10 minutes to Syntagma Square), while its proximity to cultural institutions will connect our guests to a lively arts and intellectual scene. Often compared to Soho in New York, Psiri is one of the oldest areas of Athens. Close to all the major attractions including the Acropolis hill, this district offers the opportunity to soak up the authentic atmosphere of a working Athens neighbourhood and its artisan shops, coffee bars and street art.?

The tourism market in Greece is set to record a healthy Compound Annual Growth Rate (CAGR) of 7.5% from 2022 to 2032, according to Future Market Insights and the largest segment of the Greek travel and tourism market is hotels. Our latest acquisition allows us to capitalise on this growth market, as we expand our footprint across Europe's rapidly evolving short-term stay sector. We are also actively looking to expand further in Athens and the broader region.

About Bob W?

Our concept provides accommodation to stay in style for days, weeks or months, harnessing technology to optimise both operational efficiency and guest experience, while offering a seamless and personalised service to all customers. We bring together the branded consistency, quality, and scale of hotels with the practicalities of short-stay rentals, meaning guests enjoy a five-star, contactless service in locally-designed apartments and rooms within handpicked neighbourhoods.

Our own tech platform and a suite of web apps provide a fully-digitised guest journey, allowing us to retain control of the customer experience from beginning to end. Super-early check-in or late check-outs can be instantly and automatically guaranteed based on live availability. And our chat-based perfect host ‘Bob W’ has been specifically designed to be empathetic and attentive at all times. Along with this, a full-service offering can be delivered via our local ‘marketplace’ connecting guests to local cafes, gyms and facilities.?

The authenticity and quality of guest experience is key. Our reinvention of hospitality and application of distinct tech and brand standards, as well as enviable sustainability credentials, regularly converts into brand loyalty and repeat bookings.

We’re proud of our growth to date despite being founded just before the pandemic. Aside from organic growth, in May last year, we acquired Estonishing Stay which, at the time, was the largest short-stay apartment operator in Estonia. The following October, we acquired Finnish competitor KOTI Hotel , simultaneously securing €21 million in series A funding , led by Elevator Ventures, Verve Ventures, IDC Ventures and Flashpoint. This took the total raised to €31 million. In April 2023, we also entered the German market with our third acquisition of Charly Hospitality .

Niko Karstikko, Co-founder and CEO of Bob W, comments: “We’re excited to introduce Bob W to Greece and present our pioneering approach to hospitality to this market.?

Greece, and particularly Athens, is one of the most exciting hospitality markets in Europe right now. These properties will deliver the exceptional, authentic, host-driven guest experience we’re super proud of to the heart of the action in Athens within bustling neighbourhoods packed with character.”?

Select media coverage

HospitalityNet - Bob W opens first properties in Greece

ShortTermRentalz - Bob W continues expansion with openings in Greece

Serviced Apartment News - Bob W continues expansion with openings in Greece

Global Travel Media - Bob W opens first properties in Greece

TravelDailyNews International - Tech-driven, short-term rental operator Bob W opens first properties in Greece

Daily Lodging Report - Bob W’s Greek Foray

Property EU - Tech-backed hospitality operator launches first properties in Greece ?

Money-tourism.gr - Τα πρ?τα τη? ακ?νητα στην Ελλ?δα ανο?γει η εταιρ?α βραχυχρ?νια? μ?σθωση? Bob W (Short-term rental company Bob W opens its first properties in Greece )

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