See Our Surprising A/B Test Results!

Welcome to the new Marketing Mindset Newsletter!?

Things will look a bit different when the newsletter hits your inbox from now on! This new version is designed for your convenience, giving you a ton of valuable marketing information in half the time –?it may be shorter, but it’s more packed with marketing data and insights than ever before.

This week, I share some of our essential tips for creating briefs that actually work for your design team (to help cut your revision time in half!), give you early access to the first-ever installment of our new A/B Testing Series, and show you the ad that we made an actor jump out of an airplane for!

How to Brief Creatives for Designers

My team and I have spent countless hours refining our creative strategy process to serve our clients best – and to make life easier for ourselves. One of the most critical yet overlooked steps is handing off the creative brief to the graphic designer.?

This process requires careful thought, not just about what’s in the brief, but also how our creative strategists communicate with designers, involve them in decision-making, and integrate marketing frameworks into our production.?

How much freedom should a designer have to innovate? How does a strategist communicate new executions to a designer without confusing them? We get into in this week’s blog!

Get Tips for Briefing Designers!

What Type of Copy Drives Better Ad Performance?

I’m excited to share the first installment of Brighter Click’s new A/B Testing Series with you!

This week, we’re sharing the results of two identical ads we ran for a client –?with one exception. We altered the copy in each version to find out if aspirational or fear-driven copy would drive more sales.?

Read the results or watch a quick video where I break down the test below!?

Find Out Which Creative Won!

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We Made An Actor Jump Out of a Plane

Why? For a killer ad, naturally.?

My team at Brighter Click went into full production mode for the Foreplay.co? ad contest, filming an original ad for the Thompson Tee that involved pushing an actor to his limits – and we’re super excited about the results.?

Haven’t seen our ad yet?

Check It Out Here!